Enablement has reached a turning point. Teams are running leaner, expectations are higher, and every program is tied to measurable business outcomes. The old way of managing content, training, and coaching across separate systems no longer works.
Across industries, leaders are turning to agentic AI to help their teams work smarter and move faster. The systems learn from what’s happening across the business and guide people toward the right actions when it matters most. Agentic AI doesn’t replace human judgment or expertise; it simply gives teams better visibility, quicker answers, and clearer next steps.
That shift is setting a new enablement standard that connects strategy and execution in real time. Highspot is leading this evolution and was recently named a Leader in the 2025 Gartner® Magic Quadrant™ for Revenue Enablement, positioned highest on the Ability to Execute axis.
Why enablement is evolving
Enablement teams have plenty of data. The challenge is turning it into something useful. Agentic AI closes that gap by connecting content, training, and buyer engagement so teams can see the whole picture and act accordingly..
Picture a new product launch. Marketing tracks how assets perform, enablement delivers training, and sales watches buyer reactions. Those insights usually surface when it’s too late to act on them. But with agentic AI, they show up in time to make a difference. Teams can see which messages land, which skills need a boost, and which opportunities are picking up speed. That visibility keeps everyone aligned and working toward the same goal.
Highspot Nexus™ makes that possible. It connects all parts of enablement so teams can learn in real time instead of digging through dashboards or juggling tools.
- Initiative Scorecards show what’s working while programs are still running, helping leaders make changes before performance dips.
- Role Play and Adaptive Learning help sellers build lasting skills through tailored, hands-on practice.
- Highspot Agents turn insights into simple, timely cues that keep teams focused and moving forward throughout the day.
Unlike point solutions or disconnected systems, Highspot’s agentic architecture is unified from the ground up. This ensures every insight flows directly into action and not into a disconnected dashboard.
When everything works together, progress feels natural. Teams can spend less time fixing problems and more time repeating what works.
Agentic systems in action
The best way to understand AI agents for sales enablement is to see how they support real work across GTM teams.
- Highspot’s Deal Agent works alongside sellers in active opportunities. It watches deal activity and buyer engagement to spot slowdowns early and offer helpful prompts. For example, it might suggest content that’s worked before or suggest a quick follow-up.
- The Content Specialist helps teams focus on engagement by keeping content current and easy to find. It flags outdated or underused materials and highlights what’s gaining traction in the field.
- The Learning Specialist flags areas where teams may benefit from more support by helping enablement leaders proactively reinforce skills rather than retroactively assess them.
Each agent plays a role in keeping teams aligned and making work smoother. Together, they help people better focus by prioritizing tasks and removing uncertainty.
Proven impact, recognized performance
The first Gartner Magic Quadrant™ for Revenue Enablement shows how far enablement has come. Highspot is the only vendor to be named both a Leader in the Magic Quadrant™, positioned highest on the Ability to Execute axis, and a Customers’ Choice in Gartner’s Voice of the Customer report.
These recognitions make Highspot uniquely validated by analysts and practitioners alike. Highspot customers report:
- 50% greater efficiency
- 55% boost in seller confidence
- 51% lift in buyer engagement.
The road ahead
Agentic systems are changing how companies enable their sales teams. Each action informs the next, and the more teams use them, the more they learn what drives results. Over time, decisions get easier and progress builds its own momentum.
The goal of helping people do their best work hasn’t changed, but how to do it has. With agentic AI, enablement becomes part of the daily workflow. It’s personal to each role, grounded in real data, and always learning from what works.
To see how leading companies are using agentic systems to drive predictable growth, read the 2025 Gartner® Magic Quadrant™ for Revenue Enablement.
Gartner, Magic Quadrant for Revenue Enablement Platforms, Doug Bushée, Melissa Hilbert, Bill Yetman, 10 November 2025.
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