Global Nonprofit Center for Creative Leadership Experiences a 4X ROI and Brings Teams Together with Highspot
The Center for Creative Leadership (CCL) is a global nonprofit focused on leadership development. With a presence in 120 countries and 30,000 people a year benefiting from its training courses, the organization is well-equipped to make an impact. “We can train anyone, from a second grader to a five-star general, on how to lead themselves and other people,” says Marie Leonard, Knowledge Manager, Sales Enablement & Training at CCL. “We are one of the few organizations that is solely focused on research-based leadership development.”
However, CCL faced a challenge when it came to helping sales reps be their most effective selves. “The number-one challenge reps faced was searching for collateral across an array of platforms,” remembers Sonja Huck, Director of Sales Enablement at CCL. With that information in mind, Huck and her colleagues began a search for a sales enablement platform that would connect sales reps with the latest and most impactful content faster. The organization chose Highspot and quickly realized significant cost and time savings. In just a short time, Highspot has made a lasting impact at CCL.