Content Management

Forrester Modern B2B Buying and Selling Requires a Singular Content Strategy

A single content strategy is required for marketers to deliver consistent brand experiences and sellers to find new creative ways to engage buyers.

In this report from Forrester, you will learn how to:

  • Automate, track, and measure content data and insights
  • Invest in systems that value sales as a primary delivery channel
  • Make content creation collaborative
  • Develop modular content that supports ongoing updates and customization

forrester modern b2b buying and selling requires a singular content strategy

Discover the top four best practices to align content to both buyers and sellers.

Explore More Resources

The All-In-One Sales Content Management Toolkit
Content Management
The All-In-One Sales Content Management Toolkit
Explore the pivotal role of diverse content and effective content management in guiding buyers at every stage of the buying process.
Guide: What Good Content Management Looks Like 
Content Management
Guide: What Good Content Management Looks Like 
Transform your sales enablement strategy with effective content management. Streamline curation, establish governance, and achieve business impact.
Content Management Checklist: Create, Share, Organize Sales Content
Content Management
Content Management Checklist: Create, Share, Organize Sales Content
Optimize your content strategy with our practical content management checklist. Organize, improve, and help sales reps effortlessly access content.