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Chief Sales Officers: Planning Assumptions 2021

According to the Forrester | SiriusDecisions Research Brief Chief Sales Officers: Planning Assumptions 2021, and due to shifting buyer needs and continued economic uncertainty, sales leaders should focus on the following actions in 2021:

  1. Gaining a competitive advantage with data and technology
  2. Rebalancing sales structure and talent
  3. Modernizing prospecting and lead generation
  4. Scaling e-commerce
  5. Building a next-generation partner ecosystem

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chief sales officers: planning assumptions 2021

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