Chief Sales Officers: Planning Assumptions 2021

According to the Forrester | SiriusDecisions Research Brief Chief Sales Officers: Planning Assumptions 2021 and due to shifting buyer needs and continued economic uncertainty, sales leaders should focus on the following actions in 2021:

  1. Gaining a competitive advantage with data and technology
  2. Rebalancing sales structure and talent
  3. Modernizing prospecting and lead generation
  4. Scaling e-commerce
  5. Building a next-generation partner ecosystem/li>

Download the Forrester | SiriusDecisions research brief and set your sales teams up for success in 2021!

chief sales officers: planning assumptions 2021

Related Resources