Chief Sales Officers: Planning Assumptions 2021
According to the Forrester | SiriusDecisions Research Brief Chief Sales Officers: Planning Assumptions 2021 and due to shifting buyer needs and continued economic uncertainty, sales leaders should focus on the following areas in 2021:
- Gain a competitive advantage with data and technology
- Rebalancing sales structure and talent
- Modernizing prospecting and lead generation
- Scale e-commerce
- Build a next-generation partner ecosystems
Download the Forrester | SiriusDecisions research brief and set your sales teams up for success in 2021!