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Chief Sales Officers: Planning Assumptions 2021

According to the Forrester | SiriusDecisions Research Brief Chief Sales Officers: Planning Assumptions 2021 and due to shifting buyer needs and continued economic uncertainty, sales leaders should focus on the following areas in 2021:

  1. Gain a competitive advantage with data and technology
  2. Rebalancing sales structure and talent
  3. Modernizing prospecting and lead generation
  4. Scale e-commerce
  5. Build a next-generation partner ecosystems 

Download the Forrester | SiriusDecisions research brief and set your sales teams up for success in 2021!

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