ATD Research: 2021 State of Sales Training Whitepaper

The Association for Talent Development (ATD) surveyed over 60 organizations who were sales, sales enablement, and talent development professionals on sales training trends, best practices, and tips. This 2021 State of Sales Training Whitepaper provides expert insights around sales training frequency, spend, and top models used by organizations.

In this research, you will learn: 

  • Key findings around frequency with which organizations provide their sales reps with skills training and strategy training
  • What benchmarks to measure against for sales training success in 2021
  • Most common sales training models that are used by organizations and which ones
  • Recommendations for providing ongoing training to sales reps

Download the 2021 State of Sales Training Whitepaper to dive into key findings and learnings from ATD – plus get bonus content around the new report.

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