ATD Research 2021 State of Sales Training

The Association for Talent Development (ATD) surveyed more than 60 organisations that were sales, sales enablement, and talent development experts on sales training trends, best practices, and tips. This 2021 State of Sales Training whitepaper provides expert insights around sales training frequency, spend, and top models used by organisations.

In this research, you will learn:

  • Key findings around frequency with which organisations provide their sales reps with skills training and strategy training
  • What benchmarks to measure against for sales training success in 2021
  • Most common sales training models that are used by organisations and which ones
  • Recommendations for providing ongoing training to sales reps

Download the 2021 State of Sales Training whitepaper to dive into key findings and learnings from ATD. Plus, get bonus content around the new report.

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