Product Marketing Templates and Training

Are you a product marketer who needs a refresh on your existing templates? Check out our hub and download what you need.

What’s Included

From business case templates to launch checklists to win-loss question master lists to onboarding frameworks, as a product marketer, there are tons of tools you could have in your box to streamline, optimize and improve your efforts.

But where do you get them from?

If your current workaround’s a Google search, here’s the problem: there’s no guarantee what you’re working off is qualified. With the Product Marketing Alliance’s, there is.

Every single template and framework we load into our membership plan has been reviewed and approved by product marketers from organizations like Google, Microsoft, Salesforce, & more.

And, we’ve made 3 of them available FREE through our partnership with Highspot.

  • B2B user persona template
  • Positioning template
  • Business case template

Exclusive Offer to Highspot Customers

3 free “invaluable” product marketing templates

Date published
2021-09-21

Requirements

  • Requires access to the Highspot platform
  • Requires Highspot Content & Guidance

About Product Marketing Alliance

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. Since then, we've gathered more than 15,000 enthusiasts from the USA to Russia, Greece to Germany, England to Australia. All with one shared goal.To drive demand, adoption and the overall success of their products.

Installation guide

  • Permission required: installer must be an Admin or in a group with Marketplace install enabled; request access from your Admin if needed.
  • After install the package appears as a private Spot in your domain (Favorites and Content > Spot Directory > Marketplace Spots).
  • Marketplace Spots have limited edit permissions to protect partner content; share or bookmark as needed.
  • If installation fails, verify permissions, publisher approval, license requirements, and sign-in status, then contact your Admin, the publisher, or Highspot support.

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