B2B Marketing Training and Consulting

What’s Included

Are your demand generation efforts failing to bring in and convert the prospects you want? Kenda MacDonald, best-selling author of Hack the Buyer Brain and MarketingProfs Demand Generation Consulting Practice lead will walk you through making lead magnets that convert. This is more than a webinar (think mini one-hour workshop). Kenda will walk you through:

• What a lead magnet really is
• The psychology behind why they work
• Why yours might not be working
• 7 must-haves for lead magnets
• Examples of good (and bad) lead magnets
• Understanding awareness in lead magnet creation
• How to collect leads with your lead magnet

Plus, you will get your very own workbook and slides from the session to utilize as you move step-by-step through each topic. You’ll walk away with the foundations of your lead magnet strategy and concepts to put into action immediately.

Exclusive Offer to Highspot Customers

1-Hour Complimentary Consulting Session and a Coupon for PRO Membership.

Learning changes lives. That belief is at the heart of everything we do at MarketingProfs. It informs every decision we make. We serve marketers like you. People who care about people, practices, results. Our real-world education is practical, hands-on, and approachable, designed to meet the most in-demand skills.