How to Ask Awkward Questions

What’s Included

For over three decades, BTS has partnered with the world’s best sales and marketing organizations. We understand the critical moments in your buyer’s journey and will partner with you to equip your customer-facing teams with the skills and mindsets needed to accelerate results, close business, and grow key accounts. After working with BTS, your team will close sales faster and provide a higher level of service that will jumpstart your customer retention metrics.

Exclusive Offer to Highspot Customers

Often sales teams are reticent about asking pointed qualifying questions early in the sales process. The apprehension is understandable, and the fear is that a direct approach will make buyers uncomfortable and result in deals lost. This offer is made at the full digression of BTS Group AB. The video content is property of BTS Group AB. Reproduction or distribution outside of this platform not permitted.

• In the video that’s included, sellers explore a counterintuitive sales method, which recognizes that prospects are actually more likely to disclose information when you ask the hard-hitting, uncomfortable, and provocative questions up front; this sales practice helps upskill your sales team to weed out unqualified buyers early in the cycle and subsequently grow your business.

BTS is a consultancy specializing in the people side of strategy. For over three decades we’ve been designing powerful experiences that have a profound and lasting impact on businesses and their people. We help the world’s leading companies turn strategy into results. Our next-generation approach combines deep business knowledge with transformational development to help your people and your company evolve together. We equip leaders for tomorrow. We inspire new ways of thinking. We build critical capabilities. We make strategy personal. In short: We unlock human and business success.