Sales Enablement Resources, Guides and Templates
Looking to optimise your sales enablement strategy? Explore our top sales enablement tools, whitepapers and tips to learn what sales enablement leaders, marketing teams and sales teams are doing to build winning, repeatable sales processes that boost win rates.

Trending
State of Sales Enablement Report 2025
Learn why today's go-to-market teams are leaning into an AI-first future—and why your GTM function would be wise to do the same to enhance your sales, marketing, and enablement efforts and accelerate revenue growth.
Onboarding
Virtual Onboarding: The Key to Unlocking More Revenue
Discover why traditional onboarding is broken and how modern onboarding propels sales effectiveness in this eBook.
Enablement Strategy
Webinar: Our Lessons on Virtual Enablement
Set your sales team up for success with these timely learnings on pivoting to virtual enablement from Highspot's sales enablement experts.
Enablement Strategy
Sales Enablement Maturity Report 2020
Find out where your organisation falls in terms of sales enablement maturity and gain focus areas to invest in, develop, and prioritise as budgets get determined for the upcoming year.
Enablement Strategy
2020 Gartner Market Guide for Sales Enablement Platforms
In this guide from Gartner, get a third-party look at the current offerings in the sales enablement industry and recommendations on how to evaluate vendors.
Digital Selling
Forrester The Democratisation of B2B Sales
Discover how to transform your sales strategies and optimise your revenue teams to meet the needs of current and future buyers in this report from Forrester.
Enablement Strategy
SiriusDecisions Sales Leader’s Guide to Digital and Virtual Selling
Ensure your sellers have the tools, skills, and messaging they need to effectively engage buyers during every interaction with the insights in this report.
Enablement Strategy
Webinar: State of Sales Enablement 2020
Get insights from the latest State of Sales Enablement report in this on-demand webinar featuring Highspot's CMO and SurveyMonkey's Director of Sales Enablement.
Sales Training
Webinar: How to Reimagine Sales Training for Your New Reality
Arm your sales team for success today and in the future with the insights from this on-demand webinar featuring Mary Shea, Principal Analyst at Forrester, and other prominent sales training leaders.
Enablement Strategy
State of Sales Enablement 2020
Gain insights collected from surveying sales enablement leaders worldwide to learn how the sales enablement industry is evolving and how businesses are adapting to the health and economic challenges of COVID-19.
Content Management
Webinar: How to Solve the Mystery of Marketing Content
Find out how to use data-informed insights to improve marketing content performance and drive ROI.
Enablement Strategy
Webinar: How Revenue Enablement Delivers Business Results in Any Economy
Watch this on-demand webinar with SiriusDecisions' Peter Ostrow and Steve Hallowell, former enablement leader at MuleSoft and Snowflake, and discover how revenue enablement can turn your company's initiatives into positive business results.
Enablement Strategy
SiriusDecisions Revenue Enablement: A Five-Step Approach
Download the latest research from SiriusDecisions to learn how your company can provide enablement for all customer-facing roles and lay the foundation for continued customer acquisition, satisfaction, and retention.
Content Management
Webinar: The Keys to Marketing Content That Moves the Needle
Learn how marketers can empower revenue teams by creating content and guidance that drive real business impact in this on-demand webinar.
Enablement Strategy
Webinar: The Enablement Imperative
Highspot CMO Jon Perera and Senior Director of Corporate Marketing Lucas Welch discuss why and how companies must adopt new pillars of marketing success to succeed.
Enablement Strategy
SiriusDecisions Sales Asset Management Best Practices
Find out how high-performing organisations approach sales asset management and learn how to give your team the right resources at the right time.
Sales Plays
Best Practices for Sales Playbooks 2019
Get tips from DSG and Highspot on how to improve adoption and usage of sales playbooks at your organisation.
Enablement Strategy
Webinar: Sales Enablement 2020 – What’s on the Horizon?
SiriusDecisions and Highspot review best practices for sales asset management, talent management and communications, and trends that will shape the enablement function in the year ahead.
Content Management
2019 Gartner Market Guide for Sales Engagement Platforms
Make sure your 2020 sales enablement strategy is ahead of the curve with the comprehensive insights in the 2019 Gartner Market Guide for Sales Engagement Platforms.

Enablement Strategy
Sales Enablement Analytics Report 2019
Learn how sales enablement leaders measure sales enablement success with this report from Sales Enablement PRO and the Sales Enablement Society.
Content Management
Mapping and Measuring Content Across the Buyer’s Journey
Get actionable steps on how to use content mapping and auditing to evolve your content strategy with this eBook and content heatmap template.
Enablement Strategy
SiriusDecisions Sales Enablement: Planning Assumptions 2020
Discover the six planning assumptions and best practices that should drive your sales enablement strategy in 2020 in this report from SiriusDecisions.
Buyer Engagement
Webinar: 5 Blind Spots in Your Buyer’s Journey
Clari, Highspot, and SalesLoft review the five most common data challenges along the buyer's journey and share tips on how you can overcome and resolve them.
Enablement Strategy
CSO Insights Fifth Annual Sales Enablement Study
In the Fifth Annual Sales Enablement Study, CSO Insights and Highspot share how organisations are driving business impact across their organisations to all customer-facing teams with sales enablement.
Sales Planning
Webinar: Improving Sales Effectiveness by Turning B Salespeople into A Salespeople
Learn how to identify the most important behaviours of top-performing reps and spread successful processes and content across your sales organisation.
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