In early 2020, more than 300 sales enablement professionals across company sizes, industries, and geographies contributed to a survey to gauge their overall sales enablement maturity. These survey responses, combined with other factors such as budget and formalisation, determined an organisation’s sales enablement maturity level: reactive, managed, optimised, or strategic.
The first annual Sales Enablement Maturity Report demonstrates the correlation of mature sales enablement strategies with improved business outcomes.
The report focuses on the following key areas:
- Training & Onboarding
- Content
- Guidance
- Engagement
Download the report today to find out where your organisation falls in terms of sales enablement maturity and focus areas to invest in, develop, and prioritise as budgets get determined for the upcoming year.
