Sales Enablement Maturity Report 2020

Smiling person on cellphone in front of computer

In early 2020, more than 300 sales enablement professionals across company sizes, industries, and geographies contributed to a survey to gauge their overall sales enablement maturity. These survey responses, combined with other factors such as budget and formalization, determined an organization’s sales enablement maturity level: reactive, managed, optimized, or strategic.

The first annual Sales Enablement Maturity Report demonstrates the correlation of mature sales enablement strategies with improved business outcomes.

sales enablement maturity report 2020

The report focuses on the following key areas:

  • Training & Onboarding
  • Content
  • Guidance
  • Engagement

Download the report today to find out where your organization falls in terms of sales enablement maturity and focus areas to invest in, develop, and prioritize as budgets get determined for the upcoming year.

Related Resources

Episode 56: Expanding Your Enablement Journey to Grow Impact
Enablement Strategy
Episode 56: Expanding Your Enablement Journey to Grow Impact
Dustin Day from Coursera shares insights on how to expand a sales enablement strategy to grow business impact.
Podcasts
Episode 55: Evolving an Enablement Strategy
Enablement Strategy
Episode 55: Evolving an Enablement Strategy
Alexa Barden, growth enablement at Rapid7 shares insights on how they have evolved their enablement strategy with Highspot.
Podcasts
Episode 54: Globalizing an Enablement Strategy
Enablement Strategy
Episode 54: Globalizing an Enablement Strategy
Conrad Walsh, director of global product marketing, shares insights on how Light & Wonder globalized its enablement strategy with Highspot.
Podcasts