Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
The Enablement Leader’s Guide to a Successful Virtual SKO
How can enablement leaders drive impact through a virtual sales kick-off? Follow these steps to supercharge your team in the new year.
6 min read
Buyer enablement: How B2B sellers can guide prospects
The best AI-powered buyer enablement strategies help each go-to-market team see what messaging and materials resonate with prospects.
13 min read
Sales Prospecting Success: 4 Steps to Creating New Conversations
How can you catch buyers' attention in 2021? It starts with a strong attraction campaign. Here’s how to get started.
5 min read
The Art and Science of Personalized Selling
Discover three ways to create the personalised experiences that win over customers — and the technology to help you do so.
5 min read
Five Trends Defining the Future of Sales Success
Review these five trends that are defining the future of B2B sales with insight from the new Forrester report, The Democratization of B2B Sales.
6 min read
Three Questions Sales Leaders Should Ask for Better Buyer Conversations
Sales leaders must empower their teams with renewed emphasis on expertise, empathy, and interactivity. Ask yourself these questions to get started.
4 min read
Determining your sales organization structure: A guide
Learn how to design a sales organization structure that maximises seller performance. Explore models, segmentation strategies, and expert tips for success.
16 min read
Four Ways to Refresh Your Sales Asset Management Strategy
Leading retailers know that how you sell is as important as what you sell. Find out how to build dynamic seller experiences with merchandising strategies.
5 min read
Three Ways Marketers Can Measure the Impact of Sales Content
By diving deep into your enablement platform’s analytics, marketers can uncover trends in content consumption and impact. Here’s how to get started.
5 min read
Why Video Should Be Marketers’ and Sales Reps’ Go-to Weapon
Video is now a fixture of nearly every successful marketing campaign. Find out how video can support sales, drive demand, and build connections with buyers.
5 min read
Tomorrow’s Success Requires Virtual Enablement
Marketing and enablement professionals are wondering how to remotely support quota-carrying teams. Focus on these 3 areas to drive real impact.
4 min read
How a Modern Sales Enablement Toolset Drives Business Impact
In their new report, Forrester explores how modern sales enablement improves customer experience and drives business impact. Find out what they discovered.
4 min read
What Business Enablement Is — and Why You Need It
In this guide, we’ll show how to create effective business enablement programs that streamline tech ops to deliver real impact.
9 min read
3 Simple Things Marketers Can Do to Support Sales
Having the right tools is just the beginning — here are three foundational best practices to support your sales team and drive business growth together.
4 min read
Kickstart the New Year with a Successful SKO
Exceed your team’s expectations, ignite inspiration, and set your company up for success by following these steps to a successful SKO.
3 min read
Mind the Customer Experience Gap
Find out how sales enablement helps teams have great customer conversations that result in the kind of experience that fosters loyal, trusted partnerships.
5 min read
How to Map, Audit and Optimise Content Along the Buyer’s Journey
Don't leave valuable insights on the table. Create a strategy to optimise your sales content by mapping to the buyer's journey with these actionable tips.
4 min read
How Great Marketers Use New Technology to Drive Sales Success
Learn how real-world marketers use Highspot SmartPage technology to enable their customer-facing teams, prove ROI, and ultimately drive strategic growth.
5 min read
How to Get Through to Busy Buyers
Review recent survey data from the RAIN Group Center for Sales Research and get actionable buyer engagement tips for email, phone, and direct mail.
3 min read
Fall 2019: Top 7 Sales & Marketing Events
Review this events guide for fall 2019 of the top 7 sales and marketing conferences and events that will map to your goals and leave you feeling inspired.
4 min read
How to Drive Adoption of Sales Technology
Sales reps are inundated with more tools than ever, making adoption a challenge. Follow these 3 steps to ensure that your sales technology succeeds.
4 min read
4 Ways to Win a Buyer’s Heart
A strong sales engagement strategy is the key to winning a buyer's heart. Use this guide to build a strategy that resonates with buyers and sellers alike.
4 min read
These 3 Companies Are Maximising Their Sales Content – Here’s How
Get the most out of your sales content – learn how leading organisations solve challenges and achieve next-level results with sales enablement.
4 min read
How to define and measure reps’ sales effectiveness
Boost your sales effectiveness by focusing on the actions that drive revenue growth, shorten deal cycles, and strengthen long-term customer loyalty.
12 min read