Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Buyer enablement: How B2B sellers can guide prospects
The best AI-powered buyer enablement strategies help each go-to-market team see what messaging and materials resonate with prospects.
13 min read
Determining your sales organization structure: A guide
Learn how to design a sales organization structure that maximises seller performance. Explore models, segmentation strategies, and expert tips for success.
16 min read
How to define and measure reps’ sales effectiveness
Boost your sales effectiveness by focusing on the actions that drive revenue growth, shorten deal cycles, and strengthen long-term customer loyalty.
12 min read
The Relationship Between Winning Sellers and Content
With these strategies, you'll learn how to effectively use core sales content to empower your sales reps with content management via sales enablement.
5 min read
Account-based marketing: Strategy advice for GTM
Modern account-based marketing strategies only succeed when ABM strategies are planned, executed, and optimised with agentic AI for GTM.
14 min read
Opportunities for AI in Your Sales Tech Stack
Sales AI can give your team the productivity boost it needs to succeed. Follow these 6 tips to begin using AI to streamline your sales processes.
6 min read
The future of medical device sales: What’s next?
Read 4 takeaways on how to innovate to meet shifting demands and succeed in medical device sales from Enrico Vietri, Director of Digital Strategy at Aetna.
4 min read
Winning Over the Modern Buyer
Create a sales strategy to modernise your sales and marketing teams' workflows with this step-by-step guide on how to engage the modern buyer.
3 min read
Sales Enablement: Just What the Doctor Ordered for Medical Device Reps
As the industry's most trusted sales enablement platform, Highspot has insight into medical device sales reps' challenges — and has the solution.
4 min read
True Sales Readiness Brings Together Learning and Content
Sales readiness software provider MindTickle shares four steps to empowering sales reps with the sales training, content, & knowledge they need to win deals.
3 min read
Social Selling Made Simple with Highspot
See how the Highspot for Chrome Plugin simplifies sales via social media and reveals the value of social selling across LinkedIn, Twitter, and Facebook.
3 min read