Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Complete Guide to Sales and Operations Planning
Discover how to utilise S&OP to boost customer satisfaction, improve teamwork, and build resilience against unexpected disruptions.
16 min read
Guided selling: Understanding the B2B sales approach
A guided selling strategy supported by agentic AI allows sellers to provide personalised recommendations to buyers for best-fit products.
14 min read
How to create sales collateral that converts: A guide
Enhance the buyer’s journey with the right sales collaterals. Discover how they arm sales teams, engage prospects, and adapt as B2B customers evolve.
15 min read
SNAP selling: How to help overwhelmed B2B buyers
The SNAP selling methodology helps B2B sales teams guide ‘frazzled’ customers toward the ideal solution that fits their respective needs.
13 min read
Master the Sales Development Playbook to Boost Growth
Discover the transformative power of a sales development playbook. Dive into our comprehensive guide for actionable strategies and tips.
12 min read
Consultative selling: Techniques to close more deals
Consultative selling requires B2B sales reps to use active listening so they can understand buyers' needs and propose best-fit solutions.
12 min read
Ultimate guide to successful sales coaching in 2026
Build a modern sales coaching programme that sticks using AI, structure, and empathy to boost rep skills and improve win rates.
15 min read
20 sales skills that top-performing reps need today
Gaining the essential sales skills that help them identify, engage, and convert qualified leads empowers reps to sell with confidence.
14 min read
Proven Strategies of a Great Sales Manager
Growing from a good to great sales manager requires more than just mastering the basics. Learn more in our leadership, strategy, and team growth guide.
10 min read
Guide to 2026 sales kickoffs: Themes, agendas, and templates
Learn how to plan a future-ready sales kickoff in 2026, covering themes, agendas, AI readiness, and how to turn SKO momentum into year-long performance.
15 min read
Highspot Integrates with Microsoft Copilot for Sales to Drive Sales Excellence
Surface better buyer and deal intelligence with Highspot's integration with Microsoft Copilot for Sales.
4 min read
30 essential sales performance metrics to monitor
Tracking sales metrics tied to your go-to-market teams' efficiency and productivity is how you continually elevate your GTM performance.
17 min read
Achieving sales excellence with agentic AI: A guide
Experienced and savvy enterprise sales professionals execute target account selling approaches with agentic AI solutions by their side.
11 min read
The GTM product launch strategy checklist for 2026
Planning, executing, and optimising your B2B product launch strategy with an AI sales enablement platform ensures full GTM alignment.
14 min read
What effective sales management looks like in 2026
Frontline sales management and other senior sales leaders must give their teams AI tools that empower reps to confidently engage leads.
16 min read
Mutual action plan: How sellers keep deals on track
The question isn’t whether to onboard agentic AI for GTM teams. It’s how much scalable growth can be realized with the emergent tech.
11 min read
The Challenger sales methodology: Everything to know
Adopting the Challenger sales model gives reps the chance to teach buyers, tailor solutions for prospects, and take control of deals.
14 min read
Sandler sales methodology: A buyer-focused framework
The Sandler sales method is widely used by enterprise sales, as it helps sellers better establish trust and build rapport with buyers.
12 min read
Sales Content Analytics: Essential Metrics to Measure
Explore the benefits and strategies surrounding sales content analytics and learn how you can leverage this to streamline your sales content management.
10 min read
7 Essential Elements of a Winning Sales Playbook Template
Use this sales playbook template to create a modern playbook that will keep reps focused and on-message across different selling scenarios.
6 min read
2026 sales qualification framework for B2B GTM teams
The sales qualification process can now be streamlined and simplified for enterprise go-to-market organisations, thanks to agentic AI.
13 min read
How to build an effective sales training programme
Your sales training programme’s effectiveness is dictated on the breadth and depth of GTM data and types of tools used to educate sellers.
13 min read
How to increase your sales productivity: A framework
Leveraging AI-powered go-to-market technology that helps train and coach sellers is now essential to boosting reps’ sales productivity.
15 min read
Engage More Effectively With Your Customers
Discover how to overcome three problems that hold back marketing and sales teams from closing more deals and learn how to engage customers with content.
5 min read