Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Ultimate guide to successful sales coaching in 2026
Build a modern sales coaching programme that sticks using AI, structure, and empathy to boost rep skills and improve win rates.
15 min read
20 sales skills that top-performing reps need today
Gaining the essential sales skills that help them identify, engage, and convert qualified leads empowers reps to sell with confidence.
14 min read
Guide to 2026 sales kickoffs: Themes, agendas, and templates
Learn how to plan a future-ready sales kickoff in 2026, covering themes, agendas, AI readiness, and how to turn SKO momentum into year-long performance.
15 min read
Highspot Integrates with Microsoft Copilot for Sales to Drive Sales Excellence
Surface better buyer and deal intelligence with Highspot's integration with Microsoft Copilot for Sales.
4 min read
30 essential sales performance metrics to monitor
Tracking sales metrics tied to your go-to-market teams' efficiency and productivity is how you continually elevate your GTM performance.
17 min read
Achieving sales excellence with agentic AI: A guide
Experienced and savvy enterprise sales professionals execute target account selling approaches with agentic AI solutions by their side.
11 min read
The GTM product launch strategy checklist for 2026
Planning, executing, and optimising your B2B product launch strategy with an AI sales enablement platform ensures full GTM alignment.
14 min read
What effective sales management looks like in 2026
Frontline sales management and other senior sales leaders must give their teams AI tools that empower reps to confidently engage leads.
16 min read
Mutual action plan: How sellers keep deals on track
The question isn’t whether to onboard agentic AI for GTM teams. It’s how much scalable growth can be realized with the emergent tech.
11 min read
The Challenger sales methodology: Everything to know
Adopting the Challenger sales model gives reps the chance to teach buyers, tailor solutions for prospects, and take control of deals.
14 min read
Sandler sales methodology: A buyer-focused framework
The Sandler sales method is widely used by enterprise sales, as it helps sellers better establish trust and build rapport with buyers.
12 min read
Sales content analytics: Essential metrics to measure
Agentic AI enables go-to-market teams to track key sales content analytics and act on those insights to update collateral and messaging.
14 min read
2026 sales qualification framework for B2B GTM teams
The sales qualification process can now be streamlined and simplified for enterprise go-to-market organisations, thanks to agentic AI.
13 min read
How to build an effective sales training programme
Your sales training programme’s effectiveness is dictated on the breadth and depth of GTM data and types of tools used to educate sellers.
13 min read
How to increase your sales productivity: A framework
Leveraging AI-powered go-to-market technology that helps train and coach sellers is now essential to boosting reps’ sales productivity.
15 min read
Sales management training: 10 essential manager skills
Sales management training helps leaders improve coaching, forecasting, pipeline oversight, and team performance to drive stronger revenue results.
11 min read
The Ultimate Guide to Sales Acceleration
Balancing sales acceleration while ensuring high-quality buyer engagement is more important than ever for reps at B2B companies today.
14 min read
How to develop a strong sales communication strategy
An effective sales communication strategy starts with securing AI-powered go-to-market solutions that help reps sell smarter to buyers.
12 min read
How to boost your B2B marketing ROI with agentic AI
Generating a stronger return on investment from B2B marketing campaigns and programs becomes easier to achieve with agentic AI.
13 min read
Sales pipeline management: How to win more in 2026
With a strong sales pipeline management approach, go-to-market teams can optimise sellers' approach to engaging and converting buyers.
15 min read
What Is Content Engagement and How Do You Measure It?
Marketers, are you looking to improve your content engagement? Read on to learn how to increase and measure engagement with your content.
7 min read
Sales leadership: 10 traits of high-quality B2B leaders
The most successful sales leaders provide hands-on seller guidance and embed AI into everyday selling workflows to empower their reps.
11 min read
Highspot and Outreach Expand Partnership to Help Companies Increase Sales Rep Performance
Discover how the new integration – available now – enables sales reps to efficiently deliver personalised engagement at scale.
3 min read
The 10 best sales techniques for B2B sellers in 2026
Learning the highly effective sales techniques enables reps to improve how they engage buyers and advance them through the sales cycle.
15 min read