Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Account-based selling in 2026: Everything to know
Master account-based selling with AI-powered strategies that boost win rates, shorten sales cycles, and drive revenue across target accounts.
12 min read
Enablement and AI: Why GTM success demands more than innovation
AI won’t fix your GTM motion alone. Learn how strategic enablement turns innovation into impact and why execution is now your biggest competitive edge.
5 min read
What the best AI sales assistants offer GTM teams
The best AI sales assistant software today is actually advantageous for all go-to-market teams, not just reps, managers, and leaders.
13 min read
How to choose the right AI sales tools for your team
Looking to invest in AI sales tools for your reps? Get expert advice that can help you onboard the right AI sales software for your team.
13 min read
How to achieve operational excellence in go-to-market
Operational excellence ‘success’ for enterprise go-to-market leaders starts with empowering GTM employees with the right AI and analytics.
11 min read
Breaking down silos: The key to go-to-market (GTM) efficiency
Stop working in silos. Find out how to align sales, marketing, and customer success, optimise processes, and boost GTM efficiency to drive sustainable growth.
11 min read
16 proven sales methodologies for successful teams
Discover the top sales methodologies to enhance your sales team's success. Learn how to implement them for consistent, repeatable sales growth.
15 min read
The RevOps frameworks that drive growth and alignment
Explore the top RevOps frameworks to find the best strategy for your business. Align your teams, tame your tech, and boost adoption.
13 min read
How AI solves top sales enablement challenges to drive more revenue
Discover how AI can help you solve your biggest sales enablement challenges and empower your team to win more deals.
5 min read
The impact of digital asset management (DAM) for financial services
Explore how digital asset management transforms financial services, including a must-have feature checklist you need to know.
8 min read
How to build your B2B customer engagement strategy
The best customer engagement strategies for B2B companies are ones that lean on agentic AI to help sellers better connect with prospects.
12 min read
15 SMART sales goals for every go-to-market team
Setting specific, measurable, achievable, realistic, and time-based sales goals is a best practice for enterprise go-to-market leaders.
15 min read
Sales operations: The driving force behind GTM teams
Successful sales operations planning empowers every rep to move faster, show up smarter, win more deals, and execute more efficiently.
15 min read
How to build a winning revenue operations strategy
Unlock revenue growth by implementing an effective revenue operations strategy that connects your GTM teams and optimises processes.
16 min read
25 revenue operations KPIs to gauge GTM performance
Closely tracking RevOps KPIs and metrics that reveal insight into customer acquisition and retention and revenue growth is essential.
20 min read
Mastering the SPICED sales methodology: A guide
Master the SPICED sales methodology to qualify leads, drive meaningful conversations, and boost sales opportunities across your GTM teams.
14 min read
Crafting the Ultimate Sales Pitch Email
Unlock the secrets to crafting irresistible sales pitch emails with proven tips, templates, and how to leverage artificial intelligence.
12 min read
The AI sales playbook for go-to-market teams in 2026
Getting your go-to-market teams to make the most of AI sales tech requires GTM leaders to embed them deeply into day-to-day operations.
16 min read
How to set your B2B go-to-market team up for success
Revenue leaders at B2B companies must own go-to-market team performance optimization to ensure all GTM functions drive growth together.
12 min read
Guided selling: Understanding the B2B sales approach
A guided selling strategy supported by agentic AI allows sellers to provide personalised recommendations to buyers for best-fit products.
14 min read
How to create sales collateral that converts: A guide
Enhance the buyer’s journey with the right sales collaterals. Discover how they arm sales teams, engage prospects, and adapt as B2B customers evolve.
15 min read
SNAP selling: How to help overwhelmed B2B buyers
The SNAP selling methodology helps B2B sales teams guide ‘frazzled’ customers toward the ideal solution that fits their respective needs.
13 min read
Master the Sales Development Playbook to Boost Growth
Discover the transformative power of a sales development playbook. Dive into our comprehensive guide for actionable strategies and tips.
12 min read
Consultative selling: Techniques to close more deals
Consultative selling requires B2B sales reps to use active listening so they can understand buyers' needs and propose best-fit solutions.
12 min read