Spark ‘25 brings together leading brands and sales practitioners to redefine GTM success in the age of AI
SEATTLE — September 3, 2025 — Highspot, the leading agentic platform for go-to-market (GTM) performance, today officially unveiled the full agenda for Spark ’25, its annual conference for GTM leaders, teams, and practitioners, taking place October 7-9 in Seattle and online. Spark arrives at a critical moment for revenue teams: an upcoming global study from Highspot reveals that while leaders are confident in their strategies, many struggle to translate plans into effective execution. Spark ’25 is built to close that gap and turn ambition into impact.
With a theme of Smarter AI. Stronger Go-to-Market. Bigger Impact, this event will deliver three days of keynotes, workshops, and real-world stories from the brands redefining what great execution looks like in the age of AI – including Arm, AWS, Dropbox, Office Depot Business Solutions, PagerDuty, Stripe, and more.
“The promise of AI is real, but most teams haven’t yet invested in the systems to make it work,” said Robert Wahbe, CEO of Highspot. “Spark brings together the leaders who are done waiting and the teams making it happen. They’re using a virtuous cycle of insights to actions in optimizing performance, scaling what works, and leading the shift from strategy to execution.”
A pivotal moment for GTM teams
Spark arrives amidst a GTM execution crisis that demands fundamental leadership changes. The keynotes will spotlight bold leadership and practical solutions, including:
- Robert Wahbe on the new imperative for GTM performance
- Alison Levine, Everest expedition leader, on leading when the pressure is highest
- Tamsen Webster, author and messaging strategist, on making change that sticks
Attendees will also get front-row access to:
- The latest innovations in Highspot’s platform, including analytics, adaptive learning, role play, AI agents, and more
- Tangible customer insights from brands like F5, FedEx, Paycor, and Qualtrics, among many others
- Spark Impact Awards showcase how GTM teams are fixing what’s broken and scaling what works
The GTM gap is real, and so is Highspot’s customer impact
While the full scope of the GTM performance gap will be revealed in Highspot’s September 9 research report, Spark will also spotlight what’s possible when AI and enablement are aligned. A recent survey of 200 Highspot customers already shows the ROI when systems are built for action: organizations reported an average 50 percent boost in go-to-market efficiency, a 55 percent increase in seller confidence, and a 51 percent lift in buyer engagement.
Spark will show how these teams are connecting insight to execution and implementing AI that performs, not just promises.
Join the movement
Registration is open now. View the full agenda and reserve your spot here.
About Highspot
Highspot is the leading agentic platform for go-to-market performance, powered by Nexus™, our AI and analytics engine. Highspot acts as an AI-powered extension of your team – transforming every signal, spoken, shared, or shown, into real-time actions tailored to each role. Highspot ensures your salespeople show up smarter. Your marketers double down on what performs. Your enablement team scales what works. Because when your people perform at their best, your business does too.
Highspot media contact
Lucas Welch, VP of Global Corporate Marketing, lucas.welch@highspot.com
