Regardless of your go-to-market (GTM) leadership role, your goal is to:
- Facilitate smarter sales, marketing, and enablement collaboration on various GTM initiatives: from product launches and renewal plays, to methodology rollouts.
- Ensure tight, consistent execution on those initiatives—without having to add headcount—while driving alignment, boosting efficiency, and keeping reps on track.
- Continually find new ways to optimize the sales process by identifying strengths and areas for improvement for GTM team members—especially sales reps.
If you’re like most B2B go-to-market leaders today, you’re (rightfully) convinced that incorporating artificial intelligence in sales processes is your golden ticket to closing deals faster and more effectively and driving growth.
That means you must learn what the best AI sales tools are and adopt them.
More to the point, you need to learn which solutions—ones that analyze sales calls, tackle data-entry tasks, conduct predictive lead scoring, and automate other manual tasks—other enterprises use to elevate how their sales teams operate.
If you’re expecting clarity in your search for AI-powered sales software but instead find yourself drowning in a sea of shiny tech hype, you’re certainly not alone:
- Go-to-market leaders across industries—from manufacturing, to financial services—face the daunting task of sorting through an overwhelming number of AI sales tools.
- Many tool providers claim to offer must-have, transformative capabilities. They’ll say, “Our AI-powered revenue intelligence platform is second to none,” when, in fact, a demo shows their machine learning is inconsistent and not well-trained.
- The reality is a number of these vendors oversell their offerings (or offer vaporware), making it difficult to find legitimately AI-powered platforms that can help drive stronger, more sustainable GTM performance and streamline GTM operations.
The good news?
By establishing a sales AI tool buying committee and focusing on technology proven to deliver (based on case studies, references, and real customer ROI data), you’ll position your go-to-market teams to achieve peak performance, accelerate revenue generation, and—ultimately—redefine your GTM success.
What the ‘best’ AI sales tools offer go-to-market teams today
Highspot’s State of Sales Enablement Report 2025 discovered more than three-quarters (78%) of B2B organizations have adopted AI for sales.
Yet, fewer than half of these companies fully utilize these AI tools to boost sales performance.
The lesson? Adoption of the best AI sales tools alone isn’t enough.
You need to invest in and onboard solutions with AI features that:
- Translate complex enablement and customer data (structured and unstructured) into actionable, data-driven insights that help your sales and marketing teams strengthen their work
- Streamline pipeline management and other critical workflows and day-to-day tasks for all your sales professionals, thanks to advanced yet intuitive AI and sales automation functionality
- Free up your sales representatives’ time so they don’t have to carry out time-consuming, repetitive tasks and, instead, can focus on enhancing customer interactions and closing more deals
The question then becomes, though, “What specific traits separate superficial AI tools from ones that genuinely deliver lasting, scalable sales and revenue outcomes?”
In short, you want to choose AI sales tools that:
Automate routine tasks for and upskills sales reps
Look for an AI-powered platform that automates many repetitive tasks on reps’ plates (think combing over customer data in their CRM to glean relevant deal insights) so they can spend more time engaging high-value prospects across the buying journey.
Effective sales AI tools also offer real-time coaching and personalized sales training—including bespoke learning paths for specific rep ‘levels,’ based on experience and territory. This increases overall sales team efficiency and limits time spent chasing leads.
Key features tied to automation in sales assistant software you evaluate should include seamless integration with other sales tools in your GTM tech stack (your CRM and sales enablement software) to enhance rep productivity, precision, and accountability.
Enable rep performance analysis for sales managers
By leveraging AI sales tech with a native AI and analytics engine, such as Highspot, your sales managers can get clear visibility into reps’ recent sales conversations.
Our platform’s AI-powered insights into BDRs’ sales calls (a.k.a. conversation intelligence) pinpoint what’s driving strong or poor sales performance.
This, in turn, can inform which adaptive learning paths and skill coaching to provide new and underperforming reps to help them up their selling games.
Highspot also allows managers to lean on AI to surface winning behaviors (ones that help advance and close more deals) from past interactions, thanks to conversation intelligence.
Managers can then reinforce those strong behaviors with each rep in 1:1s and use AI role play so they can replicate and scale those behaviors across their sales team.
Identify any sales cycle issues for sales operations
You’ll also need an AI-driven sales intelligence solution that empowers your sales operations team to quickly analyze trends, bottlenecks, or delays in your sales cycle that impact your sales professionals’ efforts to convert potential customers.
Detailed insights into pipeline management can help your sales leadership understand where deals tend to stall and determine what lead management and engagement approaches need changing to rectify any issues reps have with closing deals.
This enables operations to proactively manage leads, improving sales forecast accuracy and driving greater speed and efficiency throughout the sales process.
Simplify sales content management and findability
On the B2B sales enablement side, seek an AI-powered sales tool that centralizes all prospecting materials in a dynamically updated repository—ideally, a unified go-to-market performance platform with sales content management capabilities.
This ensures your reps can easily locate and leverage just-in-time collateral while on sales calls and prepare custom digital sales rooms and automate content creation.
For instance, Highspot users can use AutoDocs to produce custom-tailored PDFs, presentations, and other sales assets from pre-made templates.
Some advanced AI sales tools even help enablement teams optimize content usage through smart tagging, personalized recommendations, and automated governance.
“Enablement platforms that integrate AI into the rhythm of sales guide decisions, sharpen messaging, and improve coaching,” per Highspot’s GTM Leaders’ Guide to Predictable Growth. “Instead of more data, teams get better direction when they need it.”
Provide content insights data for sales enablement
Speaking of enablement content, your team needs an AI sales tool that delivers deep, data-driven insights into how each and every rep (and even account executives, customer success managers, and other GTM teams) leverage sales collateral.
This empowers enablement to optimize materials, based on real-world effectiveness.
Moreover, it can help them nudge any of your sales professionals who don’t use your recently created and highly relevant assets that your marketing and/or enablement staff put a lot of time and energy to create to incorporate them into their individual sales processes.
By tracking sales content engagement throughout the buying journey for all leads tied to a given account, your AI sales tools can spotlight which assets directly influence buyers during and after sales conversations and help reps close deals.
You can’t improve what you don’t measure. That definitely applies to assessing how your go-to-market enablement collateral affects your reps’ sales performance.
Spot deal patterns and trends for RevOps
Your revenue operations team needs AI-driven insights that clearly reveal what internal factors—reps’ sales calls and pitches, content shared with leads, how prospects’ objections were handled, and the like—influence deal success or failure.
Robust AI analytics should quickly identify emerging trends within the sales pipeline, allowing your RevOps team to proactively address issues and capture revenue opportunities.
With AI highlighting underlying factors in deal outcomes, your revenue operations team can better align sales processes for predictable and sustainable growth.
| Types of AI sales tools | Benefits of AI sales software |
| Go-to-market enablement platform with native AI | A GTM enablement platform with built-in AI unifies content, training, coaching, and analytics in one hub. By surfacing relevant resources and real-time guidance, reps can engage leads with precision and confidence, accelerating deal cycles and delivering measurable revenue impact. |
| AI-powered lead scoring and prioritization solution | Lead scoring platforms powered by AI help sales teams prioritize prospects by ranking them based on behavior, data, and engagement. This reduces wasted effort and ensures reps spend time with buyers most likely to convert, improving win rates and speeding up deal cycles. |
| Predictive sales and revenue forecasting software | Forecasting software uses machine learning to analyze pipeline health, historical trends, and buyer intent, projecting revenue with accuracy. Leaders gain reliable insights to guide resourcing, goals, and investments while reducing quarter-end surprises that hurt performance. |
| Conversational intelligence and call analysis tool | Conversational intelligence tools analyze sales calls to identify talk ratios, objections, and winning strategies. By turning conversations into actionable coaching insights, managers sharpen rep performance, boost productivity, and scale effective selling practices across the entire team. |
| AI-driven email outreach and sequencing system | Email automation platforms craft personalized outreach at scale, adapting timing and content to engagement signals. This boosts reply rates, reduces manual lift, enables reps to nurture more leads effectively, and moves buyers forward with consistent, relevant communication. |
| Intelligent CRM system with data hygiene features | Customer relationship management systems powered by AI automatically clean, enrich, and update contact records with no manual work. Accurate, up-to-date data improves forecasts, removes admin overhead, and ensures teams operate from a reliable source of truth. |
| AI-based proposal and contract automation tool | Proposal automation software generates tailored contracts quickly, minimizing rep effort and revisions. By reducing delays and simplifying deal processes, these tools shorten sales cycles, improve responsiveness, and allow teams to focus energy on negotiating and closing. |
| Dynamic configure-quote-price (CPQ) software | Pricing engines analyze market data, customer profiles, and deal trends to suggest optimal pricing. They help reps protect margins, avoid risky discounts, and negotiate confidently with data-backed recommendations that speed approvals and close deals profitably. |
| Buyer-intent detection and engagement platform | Buyer intent platforms track digital signals like searches, downloads, and website visits to identify active buyers searching the market. Reps can time outreach perfectly with the tool, improving conversion rates while avoiding wasted effort on disengaged or low-intent accounts. |
| AI-enabled pipeline-health monitoring solution | Pipeline dashboards enhanced with AI provide real-time visibility into risks, stalled deals, and future revenue opportunities. By surfacing problems early and guiding strategy adjustments, leaders keep pipelines healthy and teams focused on what drives results. |
10 of the best AI sales tools your GTM should consider investing in
Perhaps it’s solely on your Chief Marketing Officer to evaluate and select your go-to-market team’s customer engagement and marketing automation tools.
Maybe your Chief Sales Officer is charged with researching enterprise-grade CRM platforms and investing in what they deem the top choice all on their own.
In the past, making decisions like these in silos made sense—sometimes.
Today, though, the most successful go-to-market teams at enterprises like yours coordinate closely with one another and their IT, procurement, and data security teams on software purchases—including for generative AI technology.
This collaborative effort to onboard innovative tools for sales invariably leads to a higher artificial intelligence maturity level for your go-to-market team.
“AI maturity in GTM doesn’t mean you’ve mastered every use case,” Highspot Principal Consultant, EMEA Laura Valerio wrote for our GTM Performance Gap Report. “It means your teams are set up to act on the intelligence AI provides, clearly, confidently, and consistently.”
With that in mind, here are some of the best AI sales tools (in no particular order) across different sales software categories that can elevate your sales, marketing, and enablement effectiveness and address needs and issues tied to your GTM tactics and strategy at large.
(Note: Some of these AI sales tools are ‘AI-forward’ with built-in artificial intelligence capabilities. Others simply have a few AI features here and there but aren’t entirely AI-powered tools. Regardless, these are all sales software solutions worth investigating.)
1) Highspot: Unified go-to-market enablement platform with AI and analytics engine
Highspot isn’t your typical sales enablement software. Our solution is the only agentic platform purpose-built for go-to-market teams.
Think of our solution as your sales team’s personal AI-powered coach that helps them share highly impactful content and messaging to their high-value prospects, build strong buyer relationships with those leads, and crush their quotas.
Our go-to-market performance platform comes with a native AI and analytics engine—one that includes AI sales role play exercises and out-of-the-box and customizable AI sales agents—that delivers just-in-time guidance, actionable insights, and practical tips exactly when your sales reps need them.
These tools help your team confidently handle tough leads and win more deals.
Highspot connects seamlessly with your other sales tools, making it super easy for your GTM team to manage content, access training, and improve their skills without jumping between apps (a common pain point for enterprise GTM teams).
With intuitive sales analytics and scorecards—like our Initiatives Scorecard that provides an end-to-end view of key programs—showing exactly what’s working and what needs improvement, Highspot ensures your sales team stays sharp and ready to close.
Key features:
- AI-guided selling recommendations: Automatically surfaces the best content and sales plays tailored to each buyer interaction, ensuring your reps always deliver the right message at the right time
- Interactive, AI-powered sales coaching: Provides real-time, personalized skill feedback and practice scenarios, empowering your reps to master their craft and handle objections with ease
- Unified platform and real-time insights: Combines content management, training, and buyer engagement analytics into one seamless experience, so your team can clearly see what’s working and replicate winning strategies quickly
2) Slack: Work management solution with conversation intelligence and AI summaries
Slack isn’t just a work-messaging app. Its AI-enhanced capabilities and integrations enable the platform to turn it into your GTM team’s real-time assistant.
By instantly summarizing lengthy conversations, important decisions, and actionable tasks from endless threads, Slack AI helps your team avoid information overload and stay sharply focused on the GTM tasks at hand.
Notably, Slack highlights critical insights from recent team comms and flags priority items, ensuring vital details are always accessible and never missed.
Slack’s AI learns the context of conversations, capturing the nuances and intent, providing concise yet comprehensive summaries to keep your team aligned and moving swiftly.
Key features:
- AI-powered summaries and highlights: Generates concise, smart summaries of long discussions, threads, and huddles, making it easy to quickly catch up on essential details without scrolling endlessly
- Real-time alerts and contextual prompts: Provides intelligent, contextual prompts and real-time notifications about key messages and tasks, boosting team responsiveness and sales productivity
- Integrated workflow automation: Automates follow-ups, reminders, and task assignments directly within Slack, ensuring your GTM team stays organized and productive without needing extra tools or manual tracking
3) ZoomInfo: GTM intelligence platform with AI-generated proposal creation capabilities
ZoomInfo turns rich customer insights into compelling, tailored sales proposals at lightning speed. Its powerful AI scans and analyzes buyer intent data, allowing your reps to quickly craft personalized proposals that resonate deeply with prospects.
ZoomInfo continuously refreshes your customer data, ensuring your proposals always reflect the latest market trends and customer preferences.
And by automating proposal generation and content updates, ZoomInfo keeps your team consistently ahead, enabling them to focus more on strategic interactions.
Key features:
- Intent-based proposal automation: Automatically creates sales proposals informed by real-time buyer intent signals, ensuring each pitch aligns perfectly with the prospect’s current needs
- Comprehensive firmographic enrichment: Integrates detailed firmographic and technographic data into your proposals, ensuring relevance and maximizing your chance to resonate deeply with buyers
- Continuous content refresh and accuracy: Updates your proposals dynamically based on the latest industry insights, customer signals, and market shifts, keeping your messaging fresh and compelling
4) Microsoft Copilot: Popular AI assistant built into everyday sales tools to boost productivity
Think of Microsoft Copilot as your sales team’s dedicated digital assistant, quietly working behind the scenes in your everyday tools like Outlook, Teams, and Dynamics 365.
The AI tool compiles detailed meeting summaries, preps agendas, and suggests follow-ups, freeing reps from busywork so they can focus on building relationships and closing deals.
Microsoft Copilot cleverly pulls insights from various touchpoints across your CRM, ensuring your reps always have a clear picture of customer history and preferences.
What’s more, the solution adapts dynamically, becoming smarter the more your team interacts with it, creating an effortlessly productive workflow for everyone involved.
Key features:
- Meeting summaries and follow-up automation: Provides smart, AI-generated summaries and recommended follow-up tasks right after meetings, ensuring nothing slips through the cracks
- Real-time CRM integration and data utilization: Seamlessly integrates with Microsoft Dynamics 365 to instantly surface relevant customer details during meetings and conversations, enhancing context and effectiveness
- Contextual email and proposal generation: Drafts highly personalized and context-aware emails and proposals within Outlook, accelerating the sales process and enabling your reps to stay laser-focused on high-value interactions
5) Salesloft: AI-powered sales engagement and data enrichment software for smarter execution
Salesloft’s revenue orchestration platform is an AI-driven powerhouse designed to streamline outreach and boost your go-to-market and sales efficiency.
By analyzing vast amounts of engagement data, Salesloft intelligently prioritizes outreach efforts, ensuring your reps always know who to target and when.
Its built-in automation takes care of routine outreach and follow-ups, allowing reps to spend their valuable time building genuine connections.
Plus, Salesloft seamlessly integrates with your CRM and other sales tools, providing your team with a unified, intelligent workspace to manage and optimize every customer interaction effectively.
Key features:
- AI-powered task prioritization and lead scoring: Automatically prioritizes leads and outreach tasks using powerful AI analytics, guiding reps to engage with the most promising opportunities first
- Data-driven engagement analytics: Provides in-depth insights into customer interactions, helping your team understand what works best and optimize outreach strategies continuously
- Seamless CRM and workflow integration: Offers deep, real-time integration with major CRMs and sales apps, streamlining your workflow and ensuring your reps have everything they need at their fingertips
6) Consensus: AI-driven software that enables reps to custom-tailors demos to buyers’ interests
Consensus is a comprehensive, AI-driven engine designed to build persuasive, highly personalized demos that speak directly to each buyer’s unique challenges and needs.
By pulling insights from industry data and customer preferences, Consensus automatically creates interactive demos tailored to resonate deeply with each prospect.
It adapts content dynamically during presentations, ensuring each demo remains engaging and relevant throughout the interaction.
Plus, Consensus provides detailed analytics on demo engagement, giving your team actionable insights to refine and perfect future pitches and presentations effortlessly.
Key features:
- Interactive, personalized demo automation: Instantly generates tailored demos customized to each prospect’s role, pain points, and specific interests, significantly boosting engagement and relevance
- Dynamic demo adaptation: Adjusts demo content in real-time based on viewer responses and feedback, maintaining audience engagement and ensuring impactful interactions
- In-depth demo performance analytics: Tracks detailed metrics on viewer interactions and engagement levels, empowering your GTM team to continuously improve demo effectiveness and results
7) Salesforce: Leading CRM system with AI insights to guide reps and help GTM leaders forecast deals
Salesforce Einstein is your sales team’s secret weapon, embedded right in the CRM they use daily. The AI sales tool spots trends, predicts buyer behaviors, and suggests next-best actions, helping your reps make informed moves without ever having to guess their next step.
With Einstein’s AI capabilities, GTM leaders gain a deeper understanding of pipeline, allowing them to accurately forecast sales and ID opportunities before competitors catch wind.
Einstein also integrates seamlessly, making its intelligent prompts feel like helpful nudges from a friendly colleague, keeping your sales strategy sharp and conversations impactful.
Key features:
- Predictive lead scoring and sales forecasting: Automatically scores leads based on likelihood to convert, helping prioritize outreach, and provides accurate sales forecasting to keep your team ahead
- Conversational AI prompts and coaching: Offers conversational AI prompts within the CRM, guiding reps through complex deals and suggesting personalized messaging for customer interactions
- Data enrichment and smart recommendations: Continuously enriches your CRM data, providing contextually relevant suggestions based on historical interactions and real-time customer signals, boosting your reps’ productivity and effectiveness
8) Zapier: GTM automation solution that connects business-critical tools and streamlines work
Zapier is the ultimate seller productivity enhancer that effortlessly connects your GTM solutions, eliminating manual effort and streamlining your team’s workflows.
Its powerful sales automation capabilities link your CRM, marketing apps, and analytics tools, ensuring your customer data flows seamlessly and in real time.
By automating tedious tasks like data entry, follow-ups, and reporting, Zapier allows your sales reps to focus on selling and building relationships.
Zapier also offers countless pre-built templates and integrations, making it incredibly easy for your team to set up smart automations without complex coding.
Key features:
- Comprehensive workflow automation: Seamlessly connects and automates workflows across your favorite CRM, marketing, and analytics tools, saving time and boosting productivity
- Real-time data synchronization: Instantly synchronizes data across multiple apps and platforms, ensuring your team always has up-to-date, accurate customer insights
- Easy-to-use automation templates: Provides hundreds of ready-to-use templates for common sales and GTM workflows, helping your team quickly set up powerful automations without technical hassle
9) Loopio: Request-for-proposal automation platform with AI-driven response intelligence tool
Loopio is a popular, AI-powered assistant that simplifies and accelerates the RFP response process, allowing your sales reps to produce high-quality proposals faster.
The B2B sales software instantly pulls relevant answers from a centralized content library, ensuring consistency and accuracy across proposals.
Loopio’s AI engine continuously learns from previous successful responses, offering smart suggestions that improve the effectiveness of each pitch.
With automated proposal generation, intuitive editing, and seamless collaboration, Loopio keeps your reps confident, prepared, and able to respond swiftly to every opportunity.
Key features:
- AI-driven proposal automation: Automatically generates contract proposal drafts by pulling accurate, pre-approved content from your internal libraries, speeding up turnaround for account executives
- Smart content recommendations: Provides intelligent suggestions based on previous successful responses, continuously enhancing the relevance and effectiveness of your product and service proposals
- Integrated collaboration and editing: Offers seamless collaboration and real-time editing within proposal drafts, ensuring your GTM and revenue teams stays aligned and consistent in client-facing messaging
10) Crayon: Real-time competitive intelligence platform powered by AI for revenue operations
Crayon offers best-in-class competitive intelligence software that can act as revenue operations’ strategic partner, continuously monitoring and analyzing competitor activity using AI-powered, actionable insights for your RevOps leadership.
The tool captures real-time competitor signals, from pricing and messaging changes to product updates, keeping your team informed and ready to respond proactively.
What’s more, Crayon’s powerful analytics help you uncover competitive trends and patterns, enabling smarter, data-driven decisions.
With instant alerts and actionable insights, your RevOps team can quickly adjust strategies, ensuring your company always maintains a competitive edge in the market.
Key features:
- Real-time competitive monitoring: Provides continuous, real-time tracking of competitors’ pricing, messaging, product updates and launches, and strategic moves, enabling proactive decision-making
- AI-enhanced market trend analysis: Offers powerful analytics to identify emerging trends, competitive threats, and opportunities, keeping your go-to-market strategy agile and informed
- Instant alerts and strategic recommendations: Sends immediate alerts about critical competitor activities, complete with actionable recommendations to help your team quickly respond and adapt
Implementing best-in-class AI sales tools: A strategic imperative
Here’s the cold, hard truth: Artificial intelligence is a competitive advantage you can’t ignore.
The tools that you choose today will shape how your team works, learns, and wins tomorrow.
That’s why researching the AI sales technology landscape should feel less like casual browsing and more like building a blueprint for sustainable, scalable revenue growth.
The action items in front of you should be crystal clear.
- Start by mapping out your team’s biggest friction points—where deals stall, where reps waste time, or where insights get lost.
- Then, evaluate proven AI platforms that don’t just patch holes but actually elevate how your go-to-market engine runs.
- Ask vendors questions that can inform your team’s decision-making like, “How does their AI learn from your data?,” “How well does it integrate with your existing stack?,” and “What measurable outcomes can they prove?”
Remember: The best go-to-market solutions should feel less like ‘extra software’ and more like a co-pilot and teammate that sharpens every GTM motion.
The goal isn’t to collect the most tools. It’s to invest in the right ones.
Implemented right (and adopted by everyone in sales, marketing, and enablement), AI won’t just help your reps hit quota.
It will also completely redefine how you engage customers and drive revenue.
Bottom line: Upgrade your sales tech stack with AI-powered tools now—or risk watching your core competitors close the deals you should be winning.