How Cision boosted enablement engagement by 4x

Media intelligence platform Cision helps organizations understand and influence the conversations that matter. As its portfolio expanded, the organization partnered with Highspot Professional Services to:

• Simplify the content experience for sellers
• Remove legacy content and improve governance
• Build a well-governed system teams could trust

Growth demands a new approach

As Cision’s product portfolio grew to include an even broader range of media intelligence capabilities, the complexity of supporting its go-to-market teams grew with it. The expanding portfolio meant more content to maintain and more teams responsible for keeping it current. The influx of information led legacy documentation to accumulate and, in turn, made navigation harder to manage. The organization was evolving, and its go-to-market enablement strategy needed to evolve with it. To efficiently navigate this shift, Cision worked with Highspot Professional Services.

Cision partnered with Highspot Professional Services to build a trusted, well-governed environment for its go-to-market teams.

Professional Services strengthens the foundation

Highspot Professional Services began with a domain review and content audit. They provided Cision’s team with a clear picture of the current environment and where it created friction. Through this process, Cision archived legacy and outdated materials, reducing ungoverned content by 35%. The team’s next step was to implement a new Spot architecture and lasting governance model aligned to the needs of Cision’s business.

As this new environment took shape, the team worked closely with cross-functional partners across the organization to drive alignment and maintain momentum. When it launched, sellers immediately felt the difference. Over the next few weeks, the team watched as engagement with enablement increased 4x.

“The Professional Services team helped us simplify a very complex environment,” added Jenna Laskin, Sales Enablement Manager at Cision. “Sellers are more engaged than ever. We trust that they’re representing the Cision brand accurately and consistently.”

Reimagined environment drives new alignment

The refreshed environment transformed execution across Cision. With legacy documentation removed and navigation simplified, sellers spent less time searching and more time engaging buyers with the full breadth of Cision’s portfolio. Across the organization, teams that had previously worked separately found common ground, sharing content and working from a single, well-governed source of truth. By modernizing its approach, Cision gave its teams everything they needed to achieve the full potential of its expanded product offerings.

Through the Professional Services engagement, Cision’s teams introduced a strategy and structure that reduced legacy content and protected content accuracy, all with the aim of protecting execution and brand integrity. This effort resulted in a trusted environment sellers quickly grew to rely on. In just the first few weeks following the launch, the Cision team saw a 3x increase in content usage by sellers.