Webinar: Improving Sales Effectiveness by Turning B Salespeople into A Salespeople

The sales force’s success often depends upon its ability to improve the individual effectiveness of its salespeople. “B” performers — salespeople not yet performing at elite levels but who are nevertheless proven contributors capable of improvement — represent the best and largest single opportunity to impact individual improvement.

In this webinar from the Sales Management Association and Highspot, you’ll learn:

  • How to identify the most important behaviors of top-performing reps
  • How to replicate successful behaviors, processes, and content across the sales organization
  • Key motivators for average-performing reps with potential
  • Ways to get more reps speaking like top-performing reps
  • The secret to replicating the attitudes of your top-performers

Watch this webinar now to gain approaches for transforming B players into A players as a means of driving overall sales force performance.

Explore More Resources

The Future of Wealth Management: Using AI and Data to Achieve Sales Wins
Analytics
The Future of Wealth Management: Using AI and Data to Achieve Sales Wins
Discover how leading wealth management firms are using AI and data to accelerate sales, deepen client engagement, and drive predictable growth.
Grow Revenue With Sales Readiness That Delivers Wins
Sales Coaching
Grow Revenue With Sales Readiness That Delivers Wins
Discover how modern sales readiness strategies help reps ramp faster, engage buyers more effectively, and drive consistent revenue growth.
State of Sales Enablement Report 2025
Enablement Strategy
State of Sales Enablement Report 2025
Learn the latest trends and data-backed strategies to elevate go-to-market performance.