2023 ATD State of Sales Training

The 2023 State of Sales Training White Paper by the Association for Talent Development (ATD) surveyed 71 sales enablement professionals and found that while organizations invested in sales training, there is room for improvement when applying best practices.

In this white paper, you will learn:

  • The importance of building a dedicated sales enablement function
  • Why you should incorporating application-focused instructional methods in your sales training methods
  • Top ways to prioritize sales strategy over product knowledge for regular training activities
  • How to provide tailored experiences for virtual salespeople

Download the white paper to find out how to elevate your sales training programs today.

Related Resources

Episode 66: Maximizing Rep Efficiency With a Unified Platform
Sales Training
Episode 66: Maximizing Rep Efficiency With a Unified Platform
Learn how American Woodmark simplified the complexities reps experience in the manufacturing industry with a unified enablement platform.
Episode 62: Driving Enablement Adoption Through a Unified Tech Stack
Sales Training
Episode 62: Driving Enablement Adoption Through a Unified Tech Stack
Learn how Project Lead The Way boosted sales productivity by consolidating its tech stack and implementing a unified platform.
The Ultimate Sales Kickoff Guide: Ideas for 2024
Sales Training
The Ultimate Sales Kickoff Guide: Ideas for 2024
Find out how to prepare your sales team for 2024 with this kit, including a planning template, agenda template, and checklist on essential do’s and don’ts.