The 2023 State of Sales Training White Paper by the Association for Talent Development (ATD) surveyed 71 sales enablement professionals and found that while organisations invested in sales training, there is room for improvement when applying best practices.
In this white paper, you will learn:
- The importance of building a dedicated sales enablement function
- Why you should incorporating application-focused instructional methods in your sales training methods
- Top ways to prioritise sales strategy over product knowledge for regular training activities
- How to provide tailored experiences for virtual salespeople
Download the white paper to find out how to elevate your sales training programs today.