Sales Enablement Maturity Report 2021
In the second annual Sales Enablement Maturity Report, Sales Enablement PRO surveyed more than 350 sales enablement professionals to better understand how to improve enablement efforts.
In this report, you will learn how the five key enablement focus areas can help drive business outcomes, such as:
- Training: Training programs can greatly impact sales rep performance
- Coaching: Highly effective coaching programs are correlated to improved quota attainment
- Guidance: Building sales processes and plays to support key go-to-market motions results in considerable win rate improvements
- Content: The ability to secure executive buy-in on sales content efforts is correlated with driving improved quota attainment
- Engagement: Utilizing data to track engagement activities is tied to higher win rates
Download the report today to find out what enablement areas to invest in, develop, and prioritize.
Related Resources
Editor's Picks
Gartner explains why sales enablement platforms are a must-have tool to support sales organizations with content, training, and coaching in its latest market guide for 2021.
Editor's Picks
In this report from Forrester, find out how the five "Ps" of sales can accelerate your future revenue growth.
Editor's Picks
Gain a new framework to shape your marketing strategy and optimize your marketing function with the insights in this report from Forrester.
Artificial Intelligence
Learn from marketing leaders at Rollworks, Intellimize, Pathfactory, and Highspot about how to leverage AI to generate greater ROI on marketing campaigns.