Content audits are often neglected or not completed in a regular cadence. This can be a barrier to content marketing success as audits are an essential piece of both content strategy and management. Audits allow marketers to understand what is at their disposal, and what is increasing sales productivity, and in turn, allow them to track open and pitch rates at scale through the use of one simple sales enablement tool.
This Ebook will cover:
- What is a content audit and who is a content audit for
- What data is essential for measuring content effectiveness
- How often should I audit my content
- What should I do with my insights
Download this Ebook today to learn how you can measure sales content and drive ROI at scale with the impact of regular content audits.