How Marketers Can Measure Sales Content and Drive ROI

Content audits are often neglected or not completed in a regular cadence. This can be a barrier to content marketing success as audits are an essential piece of both content strategy and management. Audits allow marketers to understand what is at their disposal, and what is increasing sales productivity, and in turn, allow them to track open and pitch rates at scale through the use of one simple sales enablement tool.

This Ebook will cover:

  • What is a content audit and who is a content audit for
  • What data is essential for measuring content effectiveness
  • How often should I audit my content
  • What should I do with my insights

Download this Ebook today to learn how you can measure sales content and drive ROI at scale with the impact of regular content audits.

Related Resources

Episode 36: What Good Product Marketing & Education Looks Like
Marketing Strategy
Episode 36: What Good Product Marketing & Education Looks Like
Michal Sever, Senior Director of Product Marketing & Education at Nayax, shares advice on using Highspot to effectively support sales teams.
Podcasts
How to Effectively Land your Product Launch in your Field
Marketing Strategy
How to Effectively Land your Product Launch in your Field
In this podcast episode, Harish Peri, Head of Product Marketing at Salesforce, discusses best practices on how to land your product launch with your sales team.
Podcasts
Webinar: What Marketers Must Know to Rise Above Economic Uncertainty
Marketing Strategy
Webinar: What Marketers Must Know to Rise Above Economic Uncertainty
Watch this on-demand webinar with MarTech to learn how marketers are overcoming their biggest challenges and the technology they've adopted to drive results.
Webinars