Webinar: Fixing the Sales Content Problem
Sales time lost to searching for content or re-creating content that already exists is a silent killer of sales productivity. Every minute your field force loses to the sales content problem is costing your sales organization real dollars – both in terms of the cost of lost selling hours and missed sales opportunities. But increasing sales productivity is a effort in improving effectiveness, as well as efficiency. Improving the effectiveness of sales content requires sales content performance analytics.
In this webcast, we will discuss the following:
- How to calculate true cost of content (and why internally developed content is not free)
- How to diagnose where inefficiencies exist
- Fixing the problem
- Best practices in implementing a sales enablement solution
- Real-world implementation tips