Aberdeen: It’s All About That Content

When it comes to smart management of sales enablement content, savvy marketers know times have changed. Sales focused content marketers recognize that not only is the content different, but the delivery, alignment and metrics to make sales content successful are completely different.

Aberdeen Group has done extensive research on sales, the sales process and the benefits of good sales content management and alignment. Download both this complimentary one-page SmartBrief and its supporting research report to find out how Best-in-Class companies are leveraging the sales content process to get a 50% improvement in sales quota attainment.

Aberdeen-SmartBrief-360x120-02112016
Just a few interesting points:

  • sales-enabled sellers are 3X better at using predictive analytics to understand how buyer content consumption impacts whether sales deals are won or lost
  • 52% of sales-enabled sellers have better understanding of what content to use
  • Best in class sellers have 71% better visibility into prospect’s consumption of content
  • …and more actionable insights in the research report

Download both reports here.

Author:

peter-ostrow-aberdeenPeter Ostrow is the VP/Group Director, Customer Management and Principal Analyst, Sales Effectiveness at the Aberdeen Group, a leading provider of fact-based research focused on the global technology-driven value chain. At Aberdeen, Peter oversees research consumed by end-users in Marketing, Sales and Service management roles. He also leads the Sales Effectiveness practice, covering the technology, service and consulting enablers that enterprise sales forces deploy to become best-in-class organizations.

Related Resources

Episode 99:  Elevating Commercial Conversations To Drive Enterprise Sales
Sales Strategy
Episode 99: Elevating Commercial Conversations To Drive Enterprise Sales
Eric Nitschke, VP of Commercial Enablement at Corporate Visions, shares on driving enterprise sales.
The Power of Digital Sales Rooms in Go-to-Market Strategies
Buyer Engagement
The Power of Digital Sales Rooms in Go-to-Market Strategies
Digital Sales Rooms (DSRs) help buyers navigate decisions more effectively while enabling sales teams to close more deals. Learn more.
Episode 98: Fostering Collaboration to Enhance Buyer Engagement
Enablement Strategy
Episode 98: Fostering Collaboration to Enhance Buyer Engagement
Jason Larioni, Manager of Business Development at Pie Insurance, shares on fostering collaboration.