Sales Enablement Resources, Guides and Templates
Looking to optimise your sales enablement strategy? Explore our top sales enablement tools, whitepapers and tips to learn what sales enablement leaders, marketing teams and sales teams are doing to build winning, repeatable sales processes that boost win rates.
Trending
State of Sales Enablement Report 2025
Learn why today's go-to-market teams are leaning into an AI-first future—and why your GTM function would be wise to do the same to enhance your sales, marketing, and enablement efforts and accelerate revenue growth.
Enablement Strategy
The Forrester Wave™: Sales Content Solutions, Q4 2022
Learn why Highspot received high scores among 23 criteria, including analytics and insights, product vision, market approach and performance.
Sales Strategy
Webinar: Unlock Sales Productivity with a Winning Enablement Plan
View this on-demand webinar to learn how to strategise for the known downturn and unknown, where to invest – and where not to, and what sales enablement teams are doing now to excel in 2023.
Marketing
European State of Sales and Marketing Alignment 2022
Explore our 2022 European Marketing and Sales alignment report to understand the issues impacting companies’ ability to achieve higher sales win rates and how to fix them.
Marketing
2022 Gartner® Market Guide for Revenue Enablement Platforms
Find out from Gartner why revenue enablement platforms, formerly sales enablement, are a must-have tool that generates revenue via content, training, and coaching.
Onboarding
Onboarding Guide: How to Shorten Sales Ramp to Revenue
Discover how to help your sales reps hit the ground running by implementing a winning onboarding strategy.
Marketing
Webinar: What Marketers Must Know to Rise Above Economic Uncertainty
Watch this on-demand webinar to learn more about how marketers are overcoming their biggest challenges and the technology they've adopted to drive results.
Marketing
How Marketing Can Rise Above Economic Uncertainty
Download this report to learn how nearly 300 marketing leaders are characterising their most pressing marketing challenges and how they see buyer behaviour changing.
Enablement Strategy
Webinar: How Strategic Enablement Increases Sales Effectiveness
Watch this on-demand webinar to learn the best practices for increasing sales effectiveness – featuring speakers from Forrester and Corporate Visions.
Buyer Engagement
Webinar: Cracking the Code to Buyer Behaviour
View this on-demand webinar to learn how to understand buyer behaviour – and turn those insights into action for your team.
Sales Training
Why You Need a Sales Enablement Platform
Discover how you can properly support sellers, your marketing, enablement and sales teams with a sales enablement platform.
Enablement Strategy
State of Sales Enablement Report 2022
Learn how sales enablement can level up its efforts to create more value for the business and solidify its role in the organisation.
Sales Training
How to Integrate Your Sales Methodology into Your Sales Enablement Strategy
Uncover 5 key steps for syncing new sales methodologies to your big-picture sales enablement efforts.
Sales Plays
Sales Kits vs. Sales Plays: When to Use Which
Download this guide to gain insight into how both sales kits and sales plays can be used throughout your organisation to achieve sales excellence.
Sales Plays
Essential Guide to Sales Plays: Best Practices and Actionable Templates
Learn everything you need to know about sales plays to increase your sales team's effectiveness.
Enablement Strategy
How Strategic Enablement Increases Sales Effectiveness
Download this new sales enablement guide to find out how to turn enablement strategy into action.
Content Management
The Essential Guide to Content Management
Learn how to overcome your content chaos and uplevel your content marketing with this essential guide to content management.
Digital Selling
Webinar: Hybrid or Virtual? New Research Reveals Which Approach Keeps Buyers Engaged
Get insights on how B2B professionals react to virtual, hybrid, phone, and in-person sales presentations with this on-demand webinar.
Sales Planning
Forrester The State of Digitised Selling
Learn how you can take practical steps in moving your company toward digital selling that drives results.
Buyer Engagement
Inside the Buyer’s Brain: Does Hybrid Live Up to the Hype?
Hybrid vs. virtual sales meetings: which do buyers prefer? Learn the answer to this question and more in this report from Corporate Visions, the result of a brain science study with 140+ participants from B2B companies.
Enablement Strategy
Sales Enablement Analytics Report 2021
Get the data you need to optimise your sales enablement efforts and drive impact across your sales team with insights collected from more than 350 enablement professionals.
Content Management
Get (and Keep) Control of Your Content With Effective Governance
Find out what an effective content governance strategy looks like and how to overcome common challenges with Highspot's best-in-class content governance implementation tools.
Sales Training
Webinar: How to Nail Your Next Sales Kickoff
View this on-demand webinar with leaders at Slack and Highspot to learn how to run a sales kickoff that makes an impact and drives business outcomes year-round.
Enablement Strategy
Webinar: How to Run a Top Tier Sales Enablement Organisation
Set up your sales enablement organisation for success in the next year with these best practices from leaders at Forrester, Baker Communications, PK, and Highspot.
Sales Training
Sales Kickoff Toolkit
Ensure your SKO sets up sellers for success with the resources in this toolkit, including helpful tips, checklists, and a comprehensive guide.
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