Sales Enablement Resources, Guides and Templates
Looking to optimise your sales enablement strategy? Explore our top sales enablement tools, whitepapers and tips to learn what sales enablement leaders, marketing teams and sales teams are doing to build winning, repeatable sales processes that boost win rates.
    
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            GTM performance gap report: Why revenue teams struggle and how leaders fix it        
                
            Most teams have a strategy but can’t execute it. Highspot closes the GTM performance gap by unifying teams, AI, and enablement for real impact.        
        
        
        
        
        
            
            Content Management        
        
        
            Guide: What Good Content Management Looks Like         
                
            Transform your sales enablement strategy with effective content management. Streamline curation, establish governance, and achieve business impact.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            Webinar: The Modern SKO, How to Design an Innovative Sales Kickoff        
                
            Hear how sales enablement experts plan, run and engage sales reps during sales kickoff.        
        
        
        
        
        
            
            Content Management        
        
        
            Webinar: Kickstart Your Content Performance        
                
            Find out how to leverage content analytics and best practices to increase your content ROI in this webinar on-demand.        
        
        
        
        
        
            
            Sales Planning        
        
        
            Webinar: How to Prepare Your Sales Team for 2023        
                
            Watch this on-demand webinar with The Harris Consulting Group to learn how to improve sales performance and increase sales productivity.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            The Forrester Wave™: Sales Content Solutions, Q4 2022        
                
            Learn why Highspot received high scores among 23 criteria, including analytics and insights, product vision, market approach and performance.        
        
        
        
        
        
            
            Sales Strategy        
        
        
            Webinar: Unlock Sales Productivity with a Winning Enablement Plan        
                
            View this on-demand webinar to learn how to strategise for the known downturn and unknown, where to invest – and where not to, and what sales enablement teams are doing now to excel in 2023.        
        
        
        
        
        
            
            Marketing        
        
        
            European State of Sales and Marketing Alignment 2022        
                
            Explore our 2022 European Marketing and Sales alignment report to understand the issues impacting companies’ ability to achieve higher sales win rates and how to fix them.        
        
        
        
        
        
            
            Marketing        
        
        
            2022 Gartner® Market Guide for Revenue Enablement Platforms        
                
            Find out from Gartner why revenue enablement platforms, formerly sales enablement, are a must-have tool that generates revenue via content, training, and coaching.        
        
        
        
        
        
            
            Onboarding        
        
        
            Onboarding Guide: How to Shorten Sales Ramp to Revenue        
                
            Discover how to help your sales reps hit the ground running by implementing a winning onboarding strategy.         
        
        
        
        
        
            
            Marketing        
        
        
            Webinar: What Marketers Must Know to Rise Above Economic Uncertainty        
                
            Watch this on-demand webinar to learn more about how marketers are overcoming their biggest challenges and the technology they've adopted to drive results.        
        
        
        
        
        
            
            Marketing        
        
        
            How Marketing Can Rise Above Economic Uncertainty        
                
            Download this report to learn how nearly 300 marketing leaders are characterising their most pressing marketing challenges and how they see buyer behaviour changing.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            Webinar: How Strategic Enablement Increases Sales Effectiveness        
                
            Watch this on-demand webinar to learn the best practices for increasing sales effectiveness – featuring speakers from Forrester and Corporate Visions.        
        
        
        
        
        
            
            Buyer Engagement        
        
        
            Webinar: Cracking the Code to Buyer Behaviour        
                
            View this on-demand webinar to learn how to understand buyer behaviour – and turn those insights into action for your team.         
        
        
        
        
        
            
            Sales Training        
        
        
            Why You Need a Sales Enablement Platform        
                
            Discover how you can properly support sellers, your marketing, enablement and sales teams with a sales enablement platform.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            State of Sales Enablement Report 2022        
                
            Learn how sales enablement can level up its efforts to create more value for the business and solidify its role in the organisation.        
        
        
        
        
        
            
            Sales Training        
        
        
            How to Integrate Your Sales Methodology into Your Sales Enablement Strategy        
                
            Uncover 5 key steps for syncing new sales methodologies to your big-picture sales enablement efforts.        
        
        
        
        
        
            
            Sales Plays        
        
        
            Sales Kits vs. Sales Plays: When to Use Which        
                
            Download this guide to gain insight into how both sales kits and sales plays can be used throughout your organisation to achieve sales excellence.        
        
        
        
        
        
            
            Sales Plays        
        
        
            Essential guide to sales plays: Best practices and templates        
                
            Learn everything you need to know about sales plays to increase your sales team's effectiveness.         
        
        
        
        
        
            
            Enablement Strategy        
        
        
            How Strategic Enablement Increases Sales Effectiveness        
                
            Download this new sales enablement guide to find out how to turn enablement strategy into action.        
        
        
        
        
        
            
            Content Management        
        
        
            The Essential Guide to Content Management        
                
            Learn how to overcome your content chaos and uplevel your content marketing with this essential guide to content management.        
        
        
        
        
        
            
            Digital Selling        
        
        
            Webinar: Hybrid or Virtual? New Research Reveals Which Approach Keeps Buyers Engaged        
                
            Get insights on how B2B professionals react to virtual, hybrid, phone, and in-person sales presentations with this on-demand webinar.         
        
        
        
        
        
            
            Sales Planning        
        
        
            Forrester The State of Digitised Selling        
                
            Learn how you can take practical steps in moving your company toward digital selling that drives results.        
        
        
        
        
        
            
            Buyer Engagement        
        
        
            Inside the Buyer’s Brain: Does Hybrid Live Up to the Hype?        
                
            Hybrid vs. virtual sales meetings: which do buyers prefer? Learn the answer to this question and more in this report from Corporate Visions, the result of a brain science study with 140+ participants from B2B companies.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            Sales Enablement Analytics Report 2021        
                
            Get the data you need to optimise your sales enablement efforts and drive impact across your sales team with insights collected from more than 350 enablement professionals.        
        
        
        
        
        
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