The pandemic and fears of an upcoming recession have intensified ongoing changes in buyer behaviour, leaving sellers struggling to keep up.
Buyers engage with both digital and physical experiences but use multiple channels along the purchase journey. What does this mean for marketers challenged with successfully launching products, campaigns and unique customer experiences?
We partnered with MarTech to survey nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. The survey revealed that internal alignment on go-to-market initiatives across departments is the most prominent obstacle marketers face.
Watch our webinar to learn more about how marketers are overcoming their biggest challenges and the technology they’ve adopted to drive results. You’ll also learn:
- Key findings from the survey
- Successful strategies for improving internal alignment across your go-to-market teams
- Internal improvements that will enhance your customers’ experience
- Tactics marketers use to drive successfully drive demand
- The sales and marketing technology that works