Liz Tassey
VP, Product Marketing, Highspot
Liz Tassey is a strategic, data-driven marketer known for creativity & storytelling, roll-up-the-sleeves collaboration, and getting it done amidst complexity. She has 20+ years of experience in technology marketing, ranging from large-scale enterprises like Microsoft to high-growth IPO companies like Qualtrics to innovative startups like BlueOcean AI and Highspot.
Posts by Liz Tassey
8 articles by this author
Tips for a Successful Marketing and Sales Enablement Partnership
These four tips will help you create a successful marketing and sales enablement partnership, strengthening alignment between all GTM teams.
Boost Growth with a Unified Sales and Marketing Strategy
Discover how aligning sales and marketing strategies can drive your business growth with valuable tips and key questions to get the teams collaborating.
7 Steps to Achieving Sales and Marketing Alignment
Sales and marketing alignment is critical to both seller and marketers' success. With these 7 key best practices, you’ll be on your way to winning together.
Drive Consistency and Results With Content Governance
Master content governance with specific metrics, workflow steps, and a real-life success story, ensuring your sales content is current, accurate, and impactful.
Marketing Enablement vs. Sales Enablement: The Necessary Interplay
Explore marketing enablement with Highspot's CMO, differentiating it from sales enablement. Learn AI's impact on shaping sales and marketing relationships.
7 Sales Enablement Best Practices to Level Up Sales Success
With these 7 sales enablement best practices, you’ll have the tools to build a more cohesive and efficient sales team.
Sales Enablement vs. Content Marketing: Why You Need Both
Understand the key distinctions between sales enablement and content marketing and learn how to get the most out of both functions with this full breakdown.
Three Ways Marketers Can Measure the Impact of Sales Content
By diving deep into your enablement platform’s analytics, marketers can uncover trends in content consumption and impact. Here’s how to get started.
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