Liz Tassey
VP, Product Marketing, Highspot
Liz Tassey is a strategic, data-driven marketer known for creativity & storytelling, roll-up-the-sleeves collaboration, and getting it done amidst complexity. She has 20+ years of experience in technology marketing, ranging from large-scale enterprises like Microsoft to high-growth IPO companies like Qualtrics to innovative startups like BlueOcean AI and Highspot.
Posts by Liz Tassey
34 articles by this author
What is enterprise content management? A GTM guide
With an enterprise content management (ECM) system, your GTM teams can centralize enablement assets and empower sales reps to sell smarter.
11 min read
Improving the B2B sales experience for reps and buyers
With AI-powered tools and smart strategies, give reps what they need to streamline B2B sales and create a smoother, more personal buyer experience.
16 min read
7 steps to achieving sales and marketing alignment
Sales and marketing alignment is critical to both seller and marketers' success. With these 7 key best practices, you’ll be on your way to winning together.
14 min read
Generative AI for sales: A powerful tool for GTM teams
With generative AI for sales, GTM leaders can empower their reps to continually boost sales performance and help accelerate revenue growth.
11 min read
How Highspot helps teams improve content effectiveness, coaching, and buyer engagement
Highspot empowers teams to find winning content, deliver better coaching, and create consistent, connected buyer experiences.
5 min read
Your GTM, transformed: Highspot’s Agentic Platform powers the Summer 2025 Launch
Discover Highspot’s Summer 2025 Launch—featuring Adaptive Learning, Skill Coaching, Role Play, and AI Agents—to transform your GTM with precision and impact.
7 min read
Tips for a Successful Marketing and Sales Enablement Partnership
These four tips will help you create a successful marketing and sales enablement partnership, strengthening alignment between all GTM teams.
4 min read
Boost Growth with a Unified Sales and Marketing Strategy
Discover how aligning sales and marketing strategies can drive your business growth with valuable tips and key questions to get the teams collaborating.
10 min read
How content governance drives consistency and results
Master content governance with specific metrics, workflow steps, and a real-life success story, ensuring your sales content is current, accurate, and impactful.
10 min read
Marketing enablement’s impact on B2B sales success
Learn why B2B marketing enablement differs from sales enablement and how the two approaches complement one another in modern GTM strategies.
8 min read
7 sales enablement best practices to level-up sales success
With these 7 sales enablement best practices, you’ll have the tools to build a more cohesive and efficient sales team.
12 min read
Sales Enablement vs. Content Marketing: Why You Need Both
Understand the key distinctions between sales enablement and content marketing and learn how to get the most out of both functions with this full breakdown.
8 min read
Three Ways Marketers Can Measure the Impact of Sales Content
By diving deep into your enablement platform’s analytics, marketers can uncover trends in content consumption and impact. Here’s how to get started.
5 min read
New Year and New Opportunities to Provide Better Sales Onboarding
How can you make the most of every chance to improve the sales productivity of your reps? Here are five important opportunities to keep top-of-mind.
4 min read
The Evolution of Sales Readiness—from Classroom to Training-in-Context
Discover how sales readiness has become a must-have for every sales organization's onboarding, sales communication, and sales training processes.
5 min read
Guided Selling Best Practices to Close More Sales
With these best practices, you'll better understand what makes up effective guided selling that helps sales reps move buyers toward purchase decisions.
5 min read
4 Best Practices That Will Turn Your Sales Playbook into Sales Action
DSG and Highspot recently surveyed 74 organizations to discover the best practices for sales playbooks. Read about four key findings from the research.
5 min read
Account-Based Marketing in the Age of Authenticity
Find out why authenticity matters in account-based marketing and how to implement it in ABM strategies in this recap of the #FlipMyFunnel conference.
6 min read
The Framework for a Solid Sales Playbook
The sales playbook has evolved. Prepare your sales team to provide personalized responses to prospective buyers at a moment's notice with these five steps.
3 min read
Old School Meets New School — How Top-Performing Sales Organizations Onboard New Reps
Assess your organization’s onboarding programs with the State of Onboarding 2017 report from SiriusDecisions, which shares insights from top organizations.
3 min read
Resolve the Marketing and Sales Content Dispute
Discover how sales enablement can help you capitalize on the power of technology to transform your content engine and foster marketing and sales alignment.
4 min read
Defining Sales Enablement Roles and Responsibilities for Organizational Success
Develop an action plan to define sales enablement roles and responsibilities and map priorities to your company goals with this step-by-step walkthrough.
3 min read
Make This Your Best Sales Kickoff Ever — 5 Areas of Focus
Set yourself up for sales success by putting together a plan that covers 5 critical areas to ensure that your reps have what they need to succeed after SKO.
5 min read
Straight from SiriusDecisions: Best Practices for Increasing Sales Productivity
Get insights and proven approaches for increasing rep productivity with a sales asset management solution — review this new report from SiriusDecisions.
2 min read
Want Your Sales Team to Crush Quota? Remove Information Overload
Burdening sales teams with content, tools, and internal processes can lower sales conversion rates. These tips show you how to simplify and optimize.
3 min read
Best Practice: Content Mapping Made Easy
Content mapping is a simple process that helps you manage & organize your content. Here we help you create a content map & incorporate it into your strategy.
5 min read
Five “Must Haves” to Ensure Your Sales Enablement Platform Gets Adopted
Here are five critical components you should consider when searching for a Sales Enablement platform to improve adoption.
5 min read
Navigating a Noisy Sales Asset Management Market
SiriusDecions published a report that compares vendors in Sales Asset Management and calls out specific capabilities to look for when choosing a solution.
5 min read
Empower Your Field with Customizable Sales Content
Not all platforms are created equal. To maximize efficiency, consider these best practices that reps find helpful for on-the-go editing and content remixing.
5 min read
Sales Enablement is a “Must Have” for Sales Content Management
Aberdeen Group conducted a study with 250+ end users in sales organizations to help understand how many other companies use sales enablement to boost revenue.
4 min read
Five Selling Trends in 2016 That Can Be Improved with Sales Enablement
The CEB posted a blog highlighting 5 trends to help sales execs in 2016. Here, we've highlighted how sales enablement can is vital to these trends.
4 min read
The Challenger Model and Sales Enablement — Better Together
Find out why putting the client’s needs first with the Challenger Selling Model works and how you can support it with proper sales enablement practice.
2 min read
Does Your Organization Consider Soft Costs When Measuring Content ROI?
Discover what is often overlooked when determining the true cost of marketing materials and learn how to measure the real ROI of marketing content.
2 min read
Going to Inbound? Join Us to Learn How to Become a Content Marketing Hero
As marketing automation platforms like Hubspot emerge, you are now able to measure content. Hubspot lets you analyze & optimize your content marketing efforts.
3 min read
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