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    Liz Tassey Headshot

    Liz Tassey

    VP, Product Marketing, Highspot

    Liz Tassey is a strategic, data-driven marketer known for creativity & storytelling, roll-up-the-sleeves collaboration, and getting it done amidst complexity. She has 20+ years of experience in technology marketing, ranging from large-scale enterprises like Microsoft to high-growth IPO companies like Qualtrics to innovative startups like BlueOcean AI and Highspot.

    Posts by Liz Tassey

    21 articles by this author

    Future-thinking wealth marketing: Where personalisation meets compliance, and drives revenue
    Future-thinking wealth marketing: Where personalisation meets compliance, and drives revenue
    See how wealth marketers balance personalisation and compliance to improve advisor messaging, strengthen pipeline, and drive revenue.
    5 min read
    Your marketing strategy lives or dies in the deal
    Your marketing strategy lives or dies in the deal
    Winning deals takes more than launching campaigns. Learn how modern GTM teams use AI, coaching, and content insights to improve execution.
    5 min read
    Driving growth in healthcare and medtech: Precision content for complex buyer journeys
    Driving growth in healthcare and medtech: Precision content for complex buyer journeys
    Learn how healthcare and medtech marketers can deliver precise, compliant messaging across complex buyer journeys and long sales cycles.
    5 min read
    Meet the agents getting your deals across the line
    Meet the agents getting your deals across the line
    Meet AI sales agents like Deal Agent and GTM Agent that surface deal risk, guide next steps, and help teams close more deals.
    5 min read
    B2B SaaS isn’t dead. But it does have to evolve.
    B2B SaaS isn’t dead. But it does have to evolve.
    As AI reshapes software, B2B SaaS must evolve. Explore how systems of intelligence drive sustained go-to-market performance.
    4 min read
    What’s really holding sellers back? A lack of confidence
    What’s really holding sellers back? A lack of confidence
    Confidence can make or break a deal. Learn how top sales teams use practice, coaching, and AI enablement to build seller confidence and close more.
    4 min read
    Where wins happen: The Highspot Winter Launch supercharges deal execution
    Where wins happen: The Highspot Winter Launch supercharges deal execution
    See how Highspot's Winter Launch 2026 helps GTM teams close the gap between planning and performance with AI-powered deal intelligence, training, and execution.
    4 min read
    The agentic AI opportunity for go-to-market teams
    The agentic AI opportunity for go-to-market teams
    Implementing agentic AI workflows is helping GTM orgs at companies across industries work smarter, close more deals, and drive revenue.
    15 min read
    What is enterprise content management? A GTM guide
    What is enterprise content management? A GTM guide
    With an enterprise content management (ECM) system, your GTM teams can centralise enablement assets and empower sales reps to sell smarter.
    11 min read
    Improving the B2B sales experience for reps and buyers
    Improving the B2B sales experience for reps and buyers
    With AI-powered tools and smart strategies, give reps what they need to streamline B2B sales and create a smoother, more personal buyer experience.
    15 min read
    7 steps to achieving sales and marketing alignment
    7 steps to achieving sales and marketing alignment
    Sales and marketing alignment requires leaders of both business units to get on the same page about common goals tied to revenue growth.
    16 min read
    Generative AI for sales: A powerful tool for GTM teams
    Generative AI for sales: A powerful tool for GTM teams
    With generative AI for sales, GTM leaders can empower their reps to continually boost sales performance and help accelerate revenue growth.
    11 min read
    How Highspot helps teams improve content effectiveness, coaching, and buyer engagement
    How Highspot helps teams improve content effectiveness, coaching, and buyer engagement
    Highspot empowers teams to find winning content, deliver better coaching, and create consistent, connected buyer experiences.
    5 min read
    Your GTM, transformed: Highspot’s Agentic Platform powers the Summer 2025 Launch
    Your GTM, transformed: Highspot’s Agentic Platform powers the Summer 2025 Launch
    Discover Highspot’s Summer 2025 Launch—featuring Adaptive Learning, Skill Coaching, Role Play, and AI Agents—to transform your GTM with precision and impact.
    7 min read
    Boost Growth with a Unified Sales and Marketing Strategy
    Boost Growth with a Unified Sales and Marketing Strategy
    Discover how aligning sales and marketing strategies can drive your business growth with valuable tips and key questions to get the teams collaborating.
    10 min read
    The AI content governance framework for go-to-market
    The AI content governance framework for go-to-market
    The most successful enterprise go-to-market teams now use an AI content governance model to maintain careful control of GTM collateral.
    13 min read
    How to create sales collateral that converts: A guide
    How to create sales collateral that converts: A guide
    Enhance the buyer’s journey with the right sales collaterals. Discover how they arm sales teams, engage prospects, and adapt as B2B customers evolve.
    15 min read
    10 sales enablement best practices [2026 edition]
    10 sales enablement best practices [2026 edition]
    Follow these sales enablement best practices to ensure your specialists empower sales reps to engage buyers smarter and with confidence.
    11 min read
    4 Best Practices That Will Turn Your Sales Playbook into Sales Action
    4 Best Practices That Will Turn Your Sales Playbook into Sales Action
    DSG and Highspot recently surveyed 74 organisations to discover the best practices for sales playbooks. Read about four key findings from the research.
    5 min read
    Account-based marketing: Strategy advice for GTM
    Account-based marketing: Strategy advice for GTM
    Modern account-based marketing strategies only succeed when ABM strategies are planned, executed, and optimised with agentic AI for GTM.
    14 min read
    Empower Your Field with Customizable Sales Content
    Empower Your Field with Customizable Sales Content
    Not all platforms are created equal. To maximise efficiency, consider these best practices that reps find helpful for on-the-go editing and content remixing.
    4 min read

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