A UNIFIED APPROACH TO ENABLEMENT
The Trade Desk knew they needed a fix and found Highspot, where they could have all of their content and training materials living and breathing in one system, minimizing the disruption to reps’ workflows amid rapid change. “We’re very much of the mindset that everything should be as easy to access as possible,” said Jodi Zingler, senior manager of commercial training at The Trade Desk. “I saw the success that Highspot was going to have, especially after it was implemented and piloted.”
By leveraging features within Highspot’s Training & Coaching, such as knowledge checks, quizzes, and video responses, The Trade Desk team ensured that new hires were truly absorbing and then implementing what they had learned so they felt confident delivering value to clients. “Highspot provided a really integrated way to create an engaging platform for new hires so that not only did they get excited about logging into the platform every day to go through their onboarding experience, but they also retained the information better,” said Brisseaux.
Not only did a unified enablement platform minimize disruption for reps, but it also eliminated the burden of maintaining multiple platforms for the commercial activation and training team. “We realized that by implementing Highspot because it’s so integrated with all the other sales enablement materials that the commercial activation team was publishing and maintaining, we didn’t need to hire additional headcount to help manage our systems,” explained Brisseaux. Ultimately, this helped create more capacity for the commercial training team to focus on creating new learning programs that spanned beyond onboarding to continuously empower client-facing teams through ongoing training. “We’re able to not only maintain our new hire onboarding through Highspot, but we’re also able to expand to tools, functional training, and even some product training,” shared Brisseaux.
In Highspot, The Trade Desk saw a like-minded partner that deeply cared about ensuring customer success, giving the team confidence that the platform would be a critical lever in helping the company scale effectively. “We found that the customer experience of Highspot and the way that the team engaged us, understood our company problems, really leaned in, and offered products and materials that were out-of-the-box to help solve our problems, became a clear indicator that we wanted to work with them,” said Brisseaux. “Highspot is constantly rolling out new products, new updates, just like we do internally, and that’s really important that Highspot doesn’t just create functionality and let it lie — it’s ever-evolving.”