Enablement Strategy

Why You Need a Sales Enablement Platform

To properly support sales reps, your marketing, enablement, and sales teams need to be coordinated from idea to execution. That is a difficult task with everyone working in separate systems, using unconnected workflows, and puzzling data together to make decisions.

This whitepaper will help you overcome this difficult task by covering:

  • How to shift the way your sellers sell to adapt to buyers’ behaviors
  • Why there is a shift of focus for revenue leaders to sales effectiveness
  • Top ways to align your GTM teams
  • How to train your sales team more effectively

Find out how sales and enablement teams can help unify their strategy across teams to increase sales effectiveness and improve sales performance.

Explore More Resources

Turn strategy into revenue: A go-to-market leaders’ guide to predictable growth
Enablement Strategy
Turn strategy into revenue: A go-to-market leaders’ guide to predictable growth
This guide walks you through a proven framework to turn strategy into consistent, scalable execution across your go-to-market team.
Maximize go-to-market impact from AI that learns your business for enablement and marketing leaders
Enablement Strategy
Maximize go-to-market impact from AI that learns your business for enablement and marketing leaders
Learn how enablement and marketing leaders use Highspot’s AI to deliver personalized guidance, improve rep performance, and scale impact across GTM teams.
Webinar: The 2025 State of Sales Enablement
Enablement Strategy
Webinar: The 2025 State of Sales Enablement
Catch the full session with Highspot experts and discover exclusive insights from the State of Sales Enablement 2025 report.