Enablement Strategy

State of Sales Enablement 2021

In the seventh annual report, Sales Enablement PRO surveyed nearly 400 enablement, sales, and marketing professionals to reveal the best practices of high-performing businesses.

In this report, you will learn:

  • How having highly engaged employees correlates with a 30-percentage-point improvement in quota attainment
  • Why reporting to a revenue leader is correlated with a 6-percentage-point improvement in customer retention compared to those that report to an HR leader
  • Why those that are above average in communicating sales enablement’s value are 2.3 times as likely to exceed expectations in collaborating with executives

Get the latest insights into sales enablement — download your copy now.

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