State of Sales Enablement 2021

In the seventh annual report, Sales Enablement PRO surveyed nearly 400 enablement, sales, and marketing professionals to reveal the best practices of high-performing businesses.

In this report, you will learn:

  • How having highly engaged employees correlates with a 30-percentage-point improvement in quota attainment
  • Why reporting to a revenue leader is correlated with a 6-percentage-point improvement in customer retention compared to those that report to an HR leader
  • Why those that are above average in communicating sales enablement’s value are 2.3 times as likely to exceed expectations in collaborating with executives

state of sales enablement 2021

Get the latest insights into sales enablement — download your copy now.

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