State of Sales Enablement 2021

Person reviews state of sales enablement 2021 on computer

In the seventh annual report, Sales Enablement PRO surveyed nearly 400 enablement, sales, and marketing professionals to reveal the best practices of high-performing businesses.

In this report, you will learn:

  • How having highly engaged employees correlates with a 30-percentage-point improvement in quota attainment
  • Why reporting to a revenue leader is correlated with a 6-percentage-point improvement in customer retention compared to those that report to an HR leader
  • Why those that are above average in communicating sales enablement’s value are 2.3 times as likely to exceed expectations in collaborating with executives

state of sales enablement 2021

Get the latest insights into sales enablement — download your copy now.

Related Resources

Episode 46: Building a Proactive Enablement Strategy
Enablement Strategy
Episode 46: Building a Proactive Enablement Strategy
Doga Butler and TD Haines share advice on building a proactive enablement strategy to keep up with the rapidly changing business environment.
Podcasts
The Ultimate Sales Kickoff Guide: Ideas for 2024
Sales Training
The Ultimate Sales Kickoff Guide: Ideas for 2024
Find out how to prepare your sales team for 2024 with this kit, including a planning template, agenda template, and checklist on essential do’s and don’ts.
Tools
Episode 45: Enablement’s Role in Driving Seller Productivity
Enablement Strategy
Episode 45: Enablement’s Role in Driving Seller Productivity
Kara Huff shares insights on on what role enablement plays in sellers' productivity, including the use of Highspot's sales plays and pitches.
Podcasts