Gone are the days of the 3-ring binder — in this competitive sales landscape, sellers require adaptable, accessible sales playbooks with all the information they need to engage with prospects at their fingertips.
Enter the modern sales playbook: a dynamic, interactive resource that constantly updates to reflect the changing needs of sellers and buyers. It must be targeted to prospects throughout their buying journeys while providing insight and value to sales team members and stakeholders across the business. With potential customers coming to sales interactions better prepared and more informed than ever, today’s sellers need playbooks that gives them just the right content at just the right time.
With this guide, you’ll learn what makes an effective sales playbook and take away actionable tips on how to supercharge your playbook to stand out in today’s competitive market.