2022 Gartner® Market Guide for Revenue Enablement Platforms

Application leaders supporting sales and revenue can use this Gartner® Market Guide for Revenue Enablement Platforms, to identify vendors supporting sales and revenue enablement programs.

In this report, you will learn:

  • How the sales enablement category has broadened to include everyone in revenue-generating roles, such as customer success, presales (technical sellers), and marketing.
  • The importance of prioritizing vendors with a holistic approach to revenue enablement and what that entails.
  • Why “by 2026, 65% of B2B sales organizations will transition from intuition-based to data-driven decision making, using technology that unites workflow, data, and analytics.”[C1] 

Download this report to get Gartner [C2] advice on top revenue enablement vendors and their key capabilities.

 

Gartner, Market Guide for Revenue Enablement Platforms,

By Melissa Hilbert, Elizabeth Beard, Rahim Kaba, Doug Bushée, 8 August 2022

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

 

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

 [C1]All quotes from the Gartner report must be placed in double quotes to imply the same “…”

 [C2]It is not appropriate to mention ‘Gartner’s’ in a sentence as Gartner is a registered trademark and should not be made to sound possessive in the content. Alternatively, you can change it to read: ‘Gartner’.

Explore More Resources

Turn strategy into revenue: A go-to-market leaders’ guide to predictable growth
Enablement Strategy
Turn strategy into revenue: A go-to-market leaders’ guide to predictable growth
This guide walks you through a proven framework to turn strategy into consistent, scalable execution across your go-to-market team.
Maximize go-to-market impact from AI that learns your business for RevOps
Analytics
Maximize go-to-market impact from AI that learns your business for RevOps
Discover how AI helps Revenue Operations leaders drive efficiency, forecasting accuracy, and strategic decision-making, and how Highspot unifies your GTM data.
Maximize go-to-market impact from AI that learns your business for enablement and marketing leaders
Enablement Strategy
Maximize go-to-market impact from AI that learns your business for enablement and marketing leaders
Learn how enablement and marketing leaders use Highspot’s AI to deliver personalized guidance, improve rep performance, and scale impact across GTM teams.