Understanding Your Client's Industry

What’s Included:

Whether you’re prospecting for new business opportunities or running existing sales processes, you are stronger and more credible if you have a solid understanding of your client’s industry. Industry knowledge is often the critical differentiator between you sounding like a salesperson or sounding like a ‘trusted’ advisor.  This package offers over 50 industry primers across a diverse range of industries, including:

• Financial Services
• Energy & Utilities
• Healthcare
• Retail & CPG
• Industrials
• Life sciences
• Transportation
• Travel & Tourism Media
• Telecoms & Technology

Each industry primer is under 1-hr long, and offers a concise, fun and engaging way to obtain industry credibility. They turn complex industries into easy-to-understand concepts. In under 1-hr, client-facing people are more confident, more credible and more conversational on industry related topics; they are more prepared for clients calls and meetings.

Exclusive Offer to Highspot Customers

We believe digital learning is the answer to stagnation in professional education. Our first-of-its-kind industry primers raise the bar in digital learning by harnessing our ‘engagement first’ content philosophy—distilling decades of industry knowledge into concise, 1-hour courses.