Speak Your Client's Language

These Industry 101 Primers quickly equip your commercial teams with vertical industry knowledge, so they can be credible and impressive with clients straight away.

What’s Included:

This complimentary offering gives your users full access to 4, highly engaging, Industry 101 primers –  where they can learn the essential concepts and gain insight into specific vertical industries that they sell or deliver into The 4 industry courses included for free are:

  • Banking
  • Telecoms
  • Healthcare Providers
  • Oil & Gas

Your users will also get access to 40+ more industry positioning introductions including: Retail, CPG, Utilities, Insurance, Fashion, Grocery, Investment Banking, Private Equity, Payments, Automotive, Logistics, Media, Software, Semiconductors, Education, Cloud Computing.

The content is video format, bite-sized learning, with 8-10 short chapters for each industry. Each course is under 1-hour long, and provides excellent foundational industry knowledge. This allows users to be conversational and credible when interacting with industry professionals. The content is fresh, engaging and kept up-to-date. It can be stitched into your various learning pathways across various roles e.g. sales, customer success, sales development, solution consulting etc. If possible, we also recommend that companies create an ‘Industry Learning Hub’ to act as a centralised destination for industry learning. This content is being used by many of the largest global consulting, technology, and financial services firms.

Exclusive Offer to Highspot Customers

This complimentary offer grants users access to 4 engaging Industry 101 primers covering sectors: Banking, Telecoms, Healthcare, and Oil & Gas. Additionally, they gain entry to 40+ industry introductions and partial access to 20 more industry primers. The video content, with 8-10 short chapters per industry, is under 1 hour each, offering foundational knowledge. This allows users to converse credibly with industry professionals. Fresh and regularly updated, the content seamlessly integrates into various learning pathways, benefiting roles like sales, customer success, and more.

Date published
2024-04-12

Requirements

  • Requires access to the Highspot platform
  • Requires Highspot Content & Guidance

About Primerli

We believe digital learning is the answer to stagnation in professional education. Our first-of-its-kind industry primers raise the bar in digital learning by harnessing our ‘engagement first’ content philosophy—distilling decades of industry knowledge into concise, 1-hour courses.

Installation guide

  • Permission required: installer must be an Admin or in a group with Marketplace install enabled; request access from your Admin if needed.
  • After install the package appears as a private Spot in your domain (Favorites and Content > Spot Directory > Marketplace Spots).
  • Marketplace Spots have limited edit permissions to protect partner content; share or bookmark as needed.
  • If installation fails, verify permissions, publisher approval, license requirements, and sign-in status, then contact your Admin, the publisher, or Highspot support.

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