E0-Expansion Introduction
Use different skills to expand customers than the ones you used to win them.
Most account teams treat expansion like a repeat sale. But existing customers don’t make decisions the same way new buyers do. With this introduction to expansion selling, you’ll understand why retention, renewal, and growth require a fundamentally different approach and how the eight expansion competencies work together to protect and grow your accounts. That means you stop defaulting to acquisition habits that backfire with existing customers and start operating as the strategic partner they’ll invest more in.
Developed by Corporate Visions, the leading provider of science-backed revenue growth services for B2B companies. Includes skill-teaching modules, Expert Insights videos, and ready-to-use job aids.
Requirements
- Access to platform
- Content & Guidance
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