Late in the buying cycle, you’ve heard the pitch. You know the features. You’ve seen the demos. Now you want to know what people who use the platform every day have to say.
The 2025 Gartner® Peer Insights™ Voice of the Customer for Revenue Enablement Platforms helps guide sales enablement leaders by learning from ratings and reviews by their peers. Vendors placed in the upper-right “Customers’ Choice” quadrant of the “Voice of the Customer” have scores that meet or exceed the market average for both axes (User Interest and Adoption, and Overall Experience). Highspot is the only vendor to be recognized as Customers’ Choice.
Here are three persistent challenges sales enablement teams face and how Highspot can help.
Overcome content challenges to improve results
If sellers can’t quickly find the right content, deals slow down and opportunities slip away.
Sellers may waste hours digging through outdated folders, searching email threads for the “latest” deck, or sending buyers PDFs that no one tracks. Without clear visibility, marketing has no idea what content drives engagement, and leadership has no way to connect assets to revenue outcomes.
The solution:
Highspot changes that by making it easy for sellers to share the right content and see exactly how it performs once a prospect receives it. This empowers companies to:
- Ensure accuracy and trust by keeping materials current, compliant, and on-brand with content governance
- Save sellers time by quickly surfacing the right asset with smart search and guided selling
- Improve win rates by tracking which messages land with buyers using engagement analytics
When content is proven to perform and is easy for sellers to find and personalize, it becomes a competitive edge rather than a source of frustration.
“Highspot is an excellent platform that has provided us with a single platform to manage over 5k pieces of content, develop a robust onboarding training program, support collaboration between our 700+ sellers, and engage with our customers.” – Lead Growth Strategy Consultant
Turn coaching into measurable behavior change
Plenty of platforms promise better coaching, but without visibility into who’s struggling and why, managers are left guessing. As a result, managers don’t notice performance gaps until after sellers lose deals. Skills fade after onboarding, feedback slips through the cracks, and coaching happens only when a seller asks for help or when metrics start to slip.
The solution:
Highspot integrates coaching directly into the platform sellers already use. This helps companies:
- Reinforce skills continuously with role-based training paths and microlearning built into workflows
- Spot and address issues early with AI-driven call recording analysis that pinpoints coaching opportunities
- Link enablement to measurable performance with usage and adoption data
By building coaching into the daily workflow, managers can see exactly where to step in, and sellers get the support they need to improve.
“Highspot has completely transformed the way our sales team engages with content, accelerates onboarding for new hires, and executes global product rollouts and initiatives. It’s not just a tool – it’s become an integral part of streamlining our processes and driving efficiency across the board.” – Global Director, Acquisition & Enablement
Create a seamless and engaging buyer experience
Disconnected tools slow sales teams down and disrupt the buyer’s experience. When sellers switch between content repositories, LMS platforms, analytics dashboards, and CRM systems, messaging becomes inconsistent, and buyers become confused. This leads to stalled deals and eroded confidence.
The solution:
Highspot replaces siloed systems with one platform for content, training, coaching, and analytics. With a unified system, companies eliminate the disjointed approach so they can:
- Keep interactions consistent by enabling sales, customer success, presales, and marketing to work from the same playbook
- Streamline workflows with seamless integration into CRM and marketing automation tools
- Increase buyer engagement with Digital Sales Rooms that centralize relevant content and track activity.
When sales teams stop switching tabs and start providing a connected experience, buyers stay engaged, deals move faster, and revenue grows.
“Highspot has an excellent unified revenue enablement platform with actionable insights and integrated AI capabilities. After only three months, we are able to show excellent adoption and business outcomes.” – Revenue Enablement Program Manager
The bottom line
When you’re deep in the buying process, the question isn’t “What does the platform do?” It’s:
- Will our sellers use this?
- Will it change how we sell?
- Will it drive measurable business results?
- Will this work for us?
Highspot isn’t just packed with features. It’s a proven platform that real customers use, in real-world use cases, to improve content effectiveness, coaching consistency, and buyer engagement.
“Highspot is a unique tool in that they are solving a problem that exists everywhere. AI has only reinforced the criticality of having a source of truth that is governed, integrated, and up to date. Highspot has been a great tool for us!” – Director of Sales Enablement
For more information and to see why Highspot was recognized as a “Customers’ Choice” based on real user reviews, read the full report or request a demo.
Disclaimers:
Gartner, Voice of the Customer for Revenue Enablement Platforms, Peer Contributors, 30 January 2025
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, PEER INSIGHTS is a registered trademarks of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.
