Deals are the moment of truth. It’s where your strategy either converts—or collapses. And for too long, GTM teams have been left guessing: juggling tools, reacting late, and flying blind.
That ends now.
At Spark ‘25, we unveiled our most transformative release yet.
The new Deal Intelligence and Deal Agent capabilities replace fragmented inspection with a unified, real-time view of pipeline health—helping leaders spot risks early, coach in the moment, and keep deals moving forward with proven, AI-recommended next steps.
But that’s not all. This Fall Launch brings AI-powered innovation, powered by Highspot Nexus™, to every mile of GTM execution–not just the last one:
- Guidance with confidence: Highspot Agents specializing in content, learning, deals, and your GTM initiatives provide the insights your teams can trust—and guide the actions that drive business impact.
- Learning that builds skills faster: AI accelerates skill development with adaptive learning paths, auto-generated lessons, rapid feedback on submissions, and immersive Role Play, so reps improve faster, with purpose and measurable impact.
- AI built in, everywhere it matters: With Highspot’s agentic capabilities, AI isn’t bolted on. It’s the engine behind your GTM execution. Embedded across content, learning, coaching, and deals—and integrated into your GTM stack—Highspot delivers the insights and actions your team needs, exactly when and where they need them.
Together, these innovations mark a new standard in GTM performance: Where AI doesn’t just act—it fixes what’s broken, scales what works, and drives measurable impact to the business.
From deal chaos, to deal clarity
Pipeline reviews shouldn’t feel like detective work. Yet too often, leaders are piecing together CRM reports, call recordings, and anecdotal notes to figure out what’s really happening—leaving little time to determine what will actually move the deal forward.
Deal Intelligence brings every signal into one view so leaders can coach smarter and reps can drive momentum in their deals sooner.
- Real-time deal views consolidate CRM activity, buyer engagement, and meeting insights into a single timeline, so reps and managers always know where deals stand.
- AI-surfaced risk signals highlight where opportunities are stalling or going off-track—before it’s too late to intervene.
- Multi-turn, dedicated Deal Agents turn inspection into action, giving reps and leaders the insights, recommendations, and proven actions they need to keep deals moving forward, such as creating a Digital Room with top performing content.
Instead of juggling dashboards or switching between systems to take action on deal insights, Highspot gives sales teams a unified system of clarity for pipeline execution—so they can focus less on inspection and more on winning.
Agents that provide guidance, not guesswork
Most AI tools are built to answer general questions.
But in go-to-market, generic responses aren’t enough. If AI isn’t tuned to your strategy, content, and workflows, it creates more uncertainty than clarity.
With Highspot Agents, your teams get guidance they can trust.
Powered by Nexus™, our Agents are purpose-built for GTM, tuned to the unique signals of your business, and embedded directly into workflows:
- Search Answers Agent delivers fast, permission-aware responses to rep questions—right from search, chat, or CRM—so reps get the information they need without breaking flow.
- Content and Learning Agents help program owners govern assets, drive adoption, and close skill gaps, ensuring that content and training align to strategy and deliver measurable business impact.
- Custom Agents let you tailor Highspot to your unique GTM needs, whether that’s powering a product launch, improving competitive differentiation, or arming reps with the customer evidence that wins.
And this is just the start.
Highspot Agents will continue to expand, bringing new capabilities and the flexibility to connect with your broader AI strategy, so your investment scales with your needs.
Learning that leads to performance
Many organizations start small with AI for training: quiz generators, video analysis, or standalone practice tools. They can be useful, but they don’t connect back to the broader system of skill-building and business performance.
Highspot takes learning further—embedding AI directly into how enterprise-grade training is built, delivered, and reinforced.
- AI-powered learning creation makes it faster than ever to meet the needs of the frontline, at the pace the business requires. With smart prompts and auto-generated structures, enablement leaders can design lessons, courses, learning paths, and role plays– in minutes, not days.
- Adaptive learning personalizes every rep’s journey based on their skills, role, and progress—so time is spent only where it drives measurable outcomes.
- AI Role Play builds on Highspot’s AI-powered feedback on training, offering multi-turn practice in real-world scenarios with immediate, skill-aligned feedback tied to your competency frameworks.
Together, these capabilities transform training from a siloed activity into a continuous edge—making every rep sharper, faster, and more confident in the moments that matter.
AI built in, integrated everywhere
With this Fall Launch, AI isn’t just part of the platform—it is the platform.
Highspot delivers agentic capabilities that power execution across your GTM, while integrating seamlessly into your broader AI strategy.
- New agentic product offerings put AI at the core of every motion—embedded in workflows across content, training, coaching, and pipeline. With Highspot Agents acting as AI-powered teammates, every team can move faster and make smarter decisions.
- Native integrations with Salesforce Agentforce, Microsoft Copilot, and Slack bring Highspot intelligence into the tools your teams already use—so insights and actions happen in the flow of work, not in another tab.
- Enterprise-ready extensibility with robust APIs and our MCP Server allows you to connect Highspot to your broader AI stack—enabling secure, agent-to-agent communication and actions across your technology stack.
Together, these innovations create a system built for GTM performance—one that scales what works, fixes what’s broken, and adapts as your business grows.
See what’s new—and what’s next
Couldn’t attend Spark live? Catch Spark on-demand. Explore keynotes, product sessions, and real-world stories from GTM leaders rethinking how teams perform with AI.
Ready to see how Highspot can help your teams move faster, coach smarter, and win more?
Request a demo, and discover what AI-native enablement looks like in action.
