Marissa Gbenro
Former Content Marketing Director, Highspot
Marissa Gbenro is the former Content Marketing Director at Highspot with over 8 years of experience driving growth and engagement across various industries. She’s built a reputation for crafting impactful content strategies that fuel customer acquisition, boost retention, and strengthen brand loyalty. Known for aligning content with business goals, Marissa consistently delivers measurable results through storytelling that connects and converts.
Posts by Marissa Gbenro
8 articles by this author
Sparking innovation with Highspot training and coaching
Learn more about how Highspot Training and Coaching can help drive behavior change and consistent performance across your sales team.
3 min read
How a Modern Sales Enablement Toolset Drives Business Impact
In their new report, Forrester explores how modern sales enablement improves customer experience and drives business impact. Find out what they discovered.
4 min read
Sales Enablement 2020: What’s On the Horizon?
Prepare your sales enablement team for the future by exploring key themes in the Sales Enablement Planning Assumptions 2020 report from SiriusDecisions.
3 min read
The Secret to Scaling Sales Effectiveness
To increase quota attainment, sales leaders must improve the effectiveness of their core sellers. Find out how to scale these efforts with these insights.
4 min read
Why life sciences organizations need GTM alignment
Recent survey findings reveal a clear opportunity to improve sales and marketing alignment in life sciences. Learn how to resolve the misalignment today.
2 min read
Best Practices to Boost Your Buyer Engagement
Today's buyers expect dynamic, meaningful, and valuable interactions with sellers. Discover how to improve buyer engagement with these best practices.
4 min read
The Relationship Between Winning Sellers and Content
With these strategies, you'll learn how to effectively use core sales content to empower your sales reps with content management via sales enablement.
5 min read
Winning Over the Modern Buyer
Create a sales strategy to modernize your sales and marketing teams' workflows with this step-by-step guide on how to engage the modern buyer.
3 min read
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