Laura Valerio

Principal Consultant, Professional Services - EMEA, Highspot

With over 20 years of experience in sales, enablement, and global leadership, Laura Valerio specializes in driving productivity, motivation, and business impact through strategic, tech-enabled enablement programs. She has led global initiatives for high-growth B2B companies like Expedia, Deliveroo, and Vodafone Business, integrating strategy, people, processes, and technology to deliver flawless execution. She is passionate about coaching and developing future leaders and empowering teams to scale initiatives that boost adoption, accelerate growth, and create lasting success—positioning enablement as a strategic competitive advantage through cross-functional alignment, AI, and analytics.

Posts by Laura Valerio

5 articles by this author

The AI-powered buying experience: How DSRs accelerate deals
The AI-powered buying experience: How DSRs accelerate deals
In this webinar recap, learn how AI and Digital Sales Rooms help sales teams meet modern buyer expectations, speed up deals, and drive deeper engagement.
5 min read
Unlocking digital rooms: Transforming customer engagement into a strategic advantage
Unlocking digital rooms: Transforming customer engagement into a strategic advantage
Matthew Littlefield from Salesforce shares his insights on how Digital Rooms can revolutionize the way we engage with customers.
5 min read
How digital sales rooms revolutionize the buyer experience
How digital sales rooms revolutionize the buyer experience
Discover how Digital Sales Rooms (DSRs) transform the buyer experience by streamlining collaboration, personalizing interactions, and empowering sales teams.
4 min read
How to Craft the Perfect Sales Playbook
How to Craft the Perfect Sales Playbook
Learn how to create a sales playbook, along with the most impactful playbooks, and the best practices for maximizing effectiveness.
15 min read
How to Improve Sales Productivity and Close More Deals
How to Improve Sales Productivity and Close More Deals
Unlock sales productivity potential with Highspot's CMO insights on dynamic marketing and sales strategies, overcoming challenges, & AI's transformative role.
16 min read

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