Seismic started out as a document generation platform targeting the primary use case of automating the creation of customized and compliant content at scale. For this reason, its technology has been most relevant in environments that are highly regulated with significant compliance requirements, with limited need for sellers to easily find or personalize content. Seismic’s top use case is LiveDocs — a feature primarily designed for content marketers versus sales leadership, sales enablement, or product marketing teams that need a solution that will be easily adopted and used by sellers. Customers that have used Seismic consistently report running into frustrating limitations.
Poor sales due to inaccurate search results and non-intuitive folder-based interface
Significant overhead and time spent administering and maintaining the solution
Limited integrations with other existing software platforms
An award-winning approach to content management, where content is organized in “Spots” instead of a traditional file and folder structure
Ability to create dynamic, mobile-ready sales playbooks and customize seller and buyer experiences using Highspot SmartPages
Advanced analytics powered by patented artificial intelligence technology
More than 50 technology integrations—the most of any sales enablement platform on the market
Unparalleled sales usage and adoption and customer retention
Highspot and Seismic Side-by-Side Comparison
An intuitive way to organize and browse content
Requires sellers to know nesting structure
Dynamic sales plays and interactive guidance
Guidance is buried in docs or PDFs, going unused
Seller adoption and adding ex-Seismic customers monthly
Has never successfully switched a Highspot customer
User controls so admin tasks are federated
Requires SilverLight to function
Work with existing technology and meet sellers where they are
Fewer integrations and lacking essentials such as G Suite, LinkedIn, and more
Download your complimentary copy of this report based on real-world user reviews and experiences with these two products.
Seismic reviews on G2 Crowd
I dislike how content is uploaded / managed [in Seismic]. It’s a bit clunky and from an administrator’s perspective, difficult to use. There are great tools like LiveDocs, but the learning curve around building a simple LiveDoc (let alone complex) is quite high.
The coding is complex, and although we have not had an issue yet, I have concerns about how to address difficult new requirements if and when they arise.
The admin tools used to create customized documents using LiveForms and document variables could use a little polishing, as I will occasionally run into unintelligible error messages and/or the application will freeze and crash resulting in some lost work. I have learned to save frequently!
The preview screens for assembling content are so small that it is hard to see what you are picking to build a proposal or presentation. The LiveSend function does not have the ability to automatically include your signature (have to cut and paste).
I wish it was more MAC-compatible and a little more user-friendly for administrative users.
The interface colors and use is awful. Also, the search function should be a constant showing. Why do I have to go back to the library to search?
The platform can improve the menu with more information about specific searches. The LiveSend is an issue due to the lack of information related to customer’s view. When a customer clicks on the content, the LiveSend should send me a report with all information, but it is not curated. Most part of the reports that I received was saying that the customer spent all time in the first page, even if I was with this customer.
I don’t like that the hyperlinks expire after a 2-week period. I’d like to see it last at least 30 days just so I’m not sending the customer too many emails.
LiveDoc coding is complex and not self-intuitive for administrators. Internal usage reports could improve.
It can be unreliable. The server goes down and you have to have strong internet access to generate a pitch.
The administrative tools for building LiveDocs in the system (customized content templates) are tedious, cumbersome, and inflexible. There are not a lot of customization options for the design of the LiveForm used to gather the user’s inputs. The tools are built using outdated technology (Silverlight) and are very error-prone when trying to do anything more than the most basic of functionality. The sort order of documents/folders in the DocCenter is not flexible. For example, documents within a folder are always sorted alphanumerically, but folders are always at the top of the list regardless of the name. Let’s say we want to put 5 documents in a folder and then at the bottom of the list we’d like to have a folder titled “Other” — that can’t be done. The folder will always float to the top of the list. This is frustrating from a design perspective. The built-in document usage reporting is difficult to use for our purposes.
They could have better documentation around products that are more complex (like LiveDoc logic).
The frontend and mobile app are very dynamic; however, the backend is in need of an update. They spent a lot of time making the frontend work well in any browser and mobile, but the backend where the admins work leverages older technology. Better that they updated the frontend for all the end users and they say they are in the process of updating it. Flexibility on the landing pages — would be nice to have sub-landing pages. They support multiple profile pages (which is great for different roles), but would be nice to have subpages support a tile layout like the homepage too.
The search features within Seismic are absolutely terrible. We type in what we’re looking for and the results are not relevant. My team can rarely, if ever, find the documents we’re looking for. It makes Seismic completely useless, and I have just reverted back to my old system of saving documents on my computer or within my email. My system is not a perfect system but it’s much better than what Seismic has to offer. It is so bad that our Head of Operations announced last week they took off the majority of the content last week. The hope was that with less content it will be easier to find what’s there. I still don’t plan to use it because so far it has just been a waste of my time.