Webinar: The Keys to Marketing Content That Moves the Needle

Person writes on paper on top of desk with book, headphones, and computer

Customer experience (CX) is increasingly the responsibility of marketing teams, and is more important to revenue goals than ever before. One study found that CX will overtake price and product as key brand differentiators by the end of 2020. This demand for quality interactions means that marketers must empower revenue teams to provide value in every conversation.

The question is, of course, “How?” — especially amidst an uncertain and rapidly changing business landscape.

The answer is content and guidance, which together deliver context, increase customer engagement, and drive effective go-to-market strategies that deliver results.

Watch this on-demand webinar and learn how to:

  • Map, measure, and optimize content along the digital buyer’s journey
  • Deliver content with the right context to successfully engage customers
  • Impact revenue through sales plays that tell revenue teams what to know, say, and show in every customer conversation

Fill out the form to watch the webinar and learn how content and guidance done right can drive real business impact.

Related Resources

Episode 56: Expanding Your Enablement Strategy to Grow Impact
Enablement Strategy
Episode 56: Expanding Your Enablement Strategy to Grow Impact
Dustin Day from Coursera shares insights on how to expand a sales enablement strategy to grow business impact.
Podcasts
Episode 55: Evolving an Enablement Strategy
Enablement Strategy
Episode 55: Evolving an Enablement Strategy
Alexa Barden, growth enablement at Rapid7 shares insights on how they have evolved their enablement strategy with Highspot.
Podcasts
Episode 54: Globalizing an Enablement Strategy
Enablement Strategy
Episode 54: Globalizing an Enablement Strategy
Conrad Walsh, director of global product marketing, shares insights on how Light & Wonder globalized its enablement strategy with Highspot.
Podcasts