Webinar: The Keys to Marketing Content That Moves the Needle

Person writes on paper on top of desk with book, headphones, and computer

Customer experience (CX) is increasingly the responsibility of marketing teams, and is more important to revenue goals than ever before. One study found that CX will overtake price and product as key brand differentiators by the end of 2020. This demand for quality interactions means that marketers must empower revenue teams to provide value in every conversation.

The question is, of course, “How?” — especially amidst an uncertain and rapidly changing business landscape.

The answer is content and guidance, which together deliver context, increase customer engagement, and drive effective go-to-market strategies that deliver results.

Watch this on-demand webinar and learn how to:

  • Map, measure, and optimize content along the digital buyer’s journey
  • Deliver content with the right context to successfully engage customers
  • Impact revenue through sales plays that tell revenue teams what to know, say, and show in every customer conversation

Fill out the form to watch the webinar and learn how content and guidance done right can drive real business impact.

Related Resources

Episode 70: Innovating Enablement With Data and Technology
Analytics
Episode 70: Innovating Enablement With Data and Technology
Learn how Sarah Gross leverages data and technology with a unified platform to build and lead high performing teams.
Coaching Foundations: Building Essential Sales Skills
Sales Coaching
Coaching Foundations: Building Essential Sales Skills
Download our guide today to learn how to replicate essential skills at scale and unlock consistent execution with coaching.
Episode 69: Improving Rep Readiness With a Unified Tech Stack
Onboarding
Episode 69: Improving Rep Readiness With a Unified Tech Stack
Gurneet Sagger shares insight on developing rep readiness and collaboration across teams with a unified tech stack.