Webinar: The Keys to Marketing Content That Moves the Needle

Customer experience (CX) is increasingly the responsibility of marketing teams, and is more important to revenue goals than ever before. One study found that CX will overtake price and product as key brand differentiators by the end of 2020. This demand for quality interactions means that marketers must empower revenue teams to provide value in every conversation.

The question is, of course, “How?” – especially amidst an uncertain and rapidly changing business landscape.

The answer is content and guidance, which together deliver context, increase customer engagement, and drive effective go-to-market strategies that deliver results.

Watch this on-demand webinar and learn how to:

  • Map, measure, and optimise content along the digital buyer’s journey
  • Deliver content with the right context to successfully engage customers
  • Impact revenue through sales plays that tell revenue teams what to know, say, and show in every customer conversation

Fill out the form to watch the webinar and learn how content and guidance done right can drive real business impact.

Related Resources

Webinar: The Modern Revenue Tech Stack
Enablement Strategy
Webinar: The Modern Revenue Tech Stack
Watch this webinar to learn how industry experts address common pain points and delve into the power of a modern revenue tech stack in overcoming these challenges.
Sales Playbook Blueprint to Unleash Sales Productivity
Enablement Strategy
Sales Playbook Blueprint to Unleash Sales Productivity
Learn how to build an effective sales playbook, measure and drive sales playbook adoption, and optimise sales performance.
The Power of Digital Sales Room for B2B Sales
Sales Strategy
The Power of Digital Sales Room for B2B Sales
Learn how digital sales rooms enhance buyer engagement, make relevant content accessible, and foster virtual collaboration for a personalised sales experience.