Customer experience (CX) is increasingly the responsibility of marketing teams, and is more important to revenue goals than ever before. One study found that CX will overtake price and product as key brand differentiators by the end of 2020. This demand for quality interactions means that marketers must empower revenue teams to provide value in every conversation.
The question is, of course, “How?” – especially amidst an uncertain and rapidly changing business landscape.
The answer is content and guidance, which together deliver context, increase customer engagement, and drive effective go-to-market strategies that deliver results.
Watch this on-demand webinar and learn how to:
- Map, measure, and optimise content along the digital buyer’s journey
- Deliver content with the right context to successfully engage customers
- Impact revenue through sales plays that tell revenue teams what to know, say, and show in every customer conversation
Fill out the form to watch the webinar and learn how content and guidance done right can drive real business impact.