Webinar: The Enablement Imperative

As modern marketing teams are tasked with driving revenue in addition to customer satisfaction and retention, the days of simply packaging features into messaging and content are over.

Product and content marketing must now enable all customer-facing teams to have effective customer conversations that will drive strategic growth. Failing to do so may put your corporate strategy at risk.

Given that stakes are higher than ever before, how can you turn your marketing strategy into sales success?

Watch this on-demand webinar as Highspot CMO Jon Perera and Senior Director of Corporate Marketing Lucas Welch discuss why and how companies must adopt the three new pillars of marketing success:

• Enable your entire company to elevate the customer experience in a digital world
• Guide your teams and your partners to master what to know, say, show, and do — at scale
• Use analytics so you can provide metrics that matter in driving strategic business decisions

Watch the webinar today to learn how you can enable your company to master the customer conversation.