Many go-to-market teams are still struggling to bridge the gap between strategy and execution. In this on-demand webinar, Peter Ostrow, VP and Principal Analyst at Forrester, and Sarah Gross, VP of Global Enablement at RingCentral, joined Lucas Welch from Highspot to share how leading GTM teams are using AI and modern enablement practices to deliver measurable results.
You’ll hear how organizations are:
- Leveraging AI to give sellers 2–3 hours back each week for customer conversations
- Driving 30–40% faster deal cycles with AI-powered content and insights
- Applying Forrester’s Revenue Enablement Maturity Model to scale adoption (only 28% of orgs are there today)
- Closing the strategy-to-execution gap with frameworks proven to boost outcomes
- Learning what top-performing teams do differently to stay ahead in an AI-driven market
Watch the on-demand recording now to learn how to unlock your GTM team’s full potential.
