Enablement Strategy

The Expansion Equation

The Expansion Equation

Even today, only 31% of organizations enable their post-sales teams. It’s a glaring oversight, especially when post-sales enablement unlocks significant improvements in cross-sell and upsell outcomes. Access this guide to learn how to:

  • Build a post-sales enablement motion from the ground up
  • Craft an expansion-oriented customer journey
  • Prepare post-sales for the cross-sell process
  • Move the needle on expansion outcomes

To come out on the right side of the expansion equation, add a post-sales enablement arm and subtract inconsistent execution. The result? A high-performing post-sales team set up to drive expansion outcomes you assumed were impossible.

Explore More Resources

State of Sales Enablement Report 2025
Enablement Strategy
State of Sales Enablement Report 2025
Learn the latest trends and data-backed strategies to elevate go-to-market performance.
Episode 115: Maximizing Enablement Impact With the Right Tech Stack
Enablement Strategy
Episode 115: Maximizing Enablement Impact With the Right Tech Stack
According to research from Gartner, only 24% of workers have a high degree of readiness to adopt new technology. So […]
Episode 113: Driving Adoption of a New Enablement Platform
Enablement Strategy
Episode 113: Driving Adoption of a New Enablement Platform
According to the State of Sales Enablement Report 2024, organizations that use one unified enablement platform are 80% more likely […]