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Aberdeen Report: Sales Enablement is a Must-Have

Sales enablement as a competency has grown aggressively amongst best-in-class organizations in recent years for one simple reason: it works. According to recent report by Aberdeen Research, over 60% of best-in-class organizations have a formal competency in sales enablement.


Even with its recent growth, many organizations are struggling to catch up—it’s understandable. Selecting and deploying an organization-shifting technology takes time, but it’s worth it.

We want to help all organizations reach best-in-class status, so that’s why we’ve worked with Aberdeen to make this report more widely available. Download the report with our compliments and learn why you need a Sales Enablement platform and how implementing one can take your marketing efforts from good to great.


Related Resources

Analysis report on the 2015 industry survey on sales enablement adoption, best practices and results.

Everything you need to know about sales enablement.

See why Concur has standardized on Highspot for their global salesforce.