Aberdeen: Sales Enablement Is a Must-Have

Aberdeen: Sales Enablement Is a Must-Have

Sales enablement as a competency has grown aggressively amongst best-in-class organizations in recent years for one simple reason: it works. According to recent report by Aberdeen Research, over 60% of best-in-class organizations have a formal competency in sales enablement.

Aberdeen-Report-Best-in-Class-Sales-Enablement-Report

Even with its recent growth, many organizations are struggling to catch up—it’s understandable. Selecting and deploying an organization-shifting technology takes time, but it’s worth it.

We want to help all organizations reach best-in-class status, so that’s why we’ve worked with Aberdeen to make this report more widely available. Download the report with our compliments and learn why you need a Sales Enablement platform and how implementing one can take your marketing efforts from good to great.

Aberdeen-Report-Sales-Enablement-Statistics-Report

Related Resources

Episode 47: Gaining Leadership Buy-In for Enablement
Buyer Engagement
Episode 47: Gaining Leadership Buy-In for Enablement
Chelsey Groh shares insights about the importance of leadership buy-in, and what impact it has on the results of enablement initiatives.
Podcasts
Episode 46: Building a Proactive Enablement Strategy
Enablement Strategy
Episode 46: Building a Proactive Enablement Strategy
Doga Butler and TD Haines share advice on building a proactive enablement strategy to keep up with the rapidly changing business environment.
Podcasts
The Ultimate Sales Kickoff Guide: Ideas for 2024
Sales Training
The Ultimate Sales Kickoff Guide: Ideas for 2024
Find out how to prepare your sales team for 2024 with this kit, including a planning template, agenda template, and checklist on essential do’s and don’ts.
Tools