Aberdeen: Sales Enablement Is a Must-Have

Aberdeen: Sales Enablement Is a Must-Have

Sales enablement as a competency has grown aggressively amongst best-in-class organizations in recent years for one simple reason: it works. According to recent report by Aberdeen Research, over 60% of best-in-class organizations have a formal competency in sales enablement.

Aberdeen-Report-Best-in-Class-Sales-Enablement-Report

Even with its recent growth, many organizations are struggling to catch up—it’s understandable. Selecting and deploying an organization-shifting technology takes time, but it’s worth it.

We want to help all organizations reach best-in-class status, so that’s why we’ve worked with Aberdeen to make this report more widely available. Download the report with our compliments and learn why you need a Sales Enablement platform and how implementing one can take your marketing efforts from good to great.

Aberdeen-Report-Sales-Enablement-Statistics-Report

Related Resources

Episode 67: Setting the Foundation for an Effective Enablement Strategy
Buyer Engagement
Episode 67: Setting the Foundation for an Effective Enablement Strategy
According to research conducted by Sales Enablement PRO, organizations with dedicated enablement efforts report a nine percentage-point increase in average […]
Episode 66: Maximizing Rep Efficiency With a Unified Platform
Sales Training
Episode 66: Maximizing Rep Efficiency With a Unified Platform
Learn how American Woodmark simplified the complexities reps experience in the manufacturing industry with a unified enablement platform.
Episode 65: Unifying the Rep Experience to Enhance the Buyer Experience
Marketing Strategy
Episode 65: Unifying the Rep Experience to Enhance the Buyer Experience
Learn how Strata enhanced their buyer experience through personalized marketing strategies with a unified platform.